...fresh product was vacuum sealed in plastic, and then we would wrap each unit in pink butcher paper. Okay? If you if you ever go to the deli, buy a boar's meat, you know, sandwich, what have you, there's like the the oh, you roll. They say it's pink b

...product. And I think customers identify with that, and they go, that's real. That looks good. That's authentic, and it's real. I'm I'm interested in learning more. This is not some hopped up overly branded asset where you think, like, I distrust that