...Marketing had done the biggest survey in history of the genealogy space. And we knew from that data that 7% of adult Americans were super interested in in genealogy, willing to spend time and money on it. Mhmm. So then we did a survey in early ninety

...is, like, genealogy that big of a market. And maybe you got some of that pushback. What was kind of the the insight you had, you know, that earned secret that, you know, gave you the confidence to move forward? I guess, I was just old enough to have