...makes our customers better. And the evolution of the business and the development of the business is a a lagging indicator of doing the the former properly. And then I start to look at some of the areas that that we can link these things together. So

...Customer success is so different because it can literally be 20 different things on any particular day, from dealing with an escalation to an upsell to a a product issue to a like and it's it's ongoing. It's constant. So I think it's a big gap, and I