as they're creating their product or going to market. But I think the translation of health care in general has been helpful to others outside of that. Fabulous. So let's jump right in. So you're as we've talked before and I see in the book as well,

one out of one thousand ER visits can be avoided a year in this patient cohort, that can be quantified. And depending on the size of the cohort, that could be a meaningful number for the insurance company. So you have to understand your stakeholders'