...calling. Now we have this, you know, privilege of serving, you know, more than 20,000 hoteliers, and we have these relationships with the big brands and so forth. So it's a little bit different of a cold call now, and it's a much more warmer call if

...for somebody cold calling is, like, amazing. It's not like you have to make 20 dials before you get to even take a shot at the pitch. Right? Like, they pick up the phone every time you dial for the most part. I remember, like, I'm not, like, a a sale