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3 results for “account based marketing” by Bassem Hamdy

Topic6 mentions across episodes

marketing

He wrote the book on Account Based Marketing. Here are his GTM secrets for enterprise. | Bassem Hamdy, Founder of Briq with Bassem Hamdy

...the book on account based marketing. The first thing is everybody's a niche marketer. Only great companies know it. So know thyself and know your ICP, but know your ICP at layer, not I sell construction companies. Understand the psychographic, the fi

13:09 / 14:33

from transcript13:09 – 14:33

The PMF Show

He wrote the book on Account Based Marketing. Here are his GTM secrets for enterprise. | Bassem Hamdy, Founder of Briq with Bassem Hamdy

...book on account based marketing. The first thing is everybody's a niche marketer. Only great companies know it. So know thyself and know your ICP, but know your ICP at layer, not I sell construction companies. Understand the psychographic, the firmog

12:44 / 13:46

from transcript12:44 – 13:46

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