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2 results for “psychological marketing” by Alex Schultz

Topic6 mentions across episodes

marketing

20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader with Alex Schultz

and all marketing is performance marketing. I wouldn't have taken CMO if I thought brand didn't matter. It is far harder than direct response to do brand marketing. It is far, far harder. Why? Harder to measure. You don't have a conversion action. Yo

43:48 / 45:22

from transcript43:48 – 45:22

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