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6 results for “user personas”
...buyer personas to be. Do the research, get 20 user interviews done and do this thing, what I like to call pain mapping. So you're going to take those interviews and somewhat manually, I'm sure there's a million companies out there who can automate th
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from transcript26:18 – 27:21
...that are validated by the market versus your own assumptions. What the output of that exercise is you have buyer personas and sometimes anti personas, people who try to thwart deals, who are organized by a common pain point, not their job title or an
27:01 / 28:06
from transcript27:01 – 28:06
So it's a way to bring focus to people to say, every word you say, every action you do has to be precise, and it has to be leading towards something that you wanna get done. So I always make that thing. Like, You're tossing thread through multiple ne
14:12 / 15:21
from transcript14:12 – 15:21
...Is there a former user of a platform that went to another company?
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from transcript26:15 – 27:18
Partnership is is really just mapping out your executive alignment, who's the executive sponsor, who's your champion, what executives are she or are getting involved in your deal cycle. So things of that nature is just figuring out, like, what is you
8:13 / 9:21
from transcript8:13 – 9:21
And if they don't have a precise or concise answer or can't point back to something that they did, then you probably are not talking to the buyer. You're probably talking to an influencer or maybe even someone who that's gonna have a massive impact o
14:56 / 16:01
from transcript14:56 – 16:01
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