...Social commerce, I think, has been a very, very well known and and now a well trodden path in in Asia in particular. And we saw that there was a unique opportunity to help brands enable social commerce activity and execution by providing them all the

...social commerce platform in the world by providing brands and clients the tools to execute on the channel at any stage of their journey. So whether that's using our inference or affiliate capabilities, our content creation capabilities, our live shop