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15 results for “quality positioning”
Topic6 mentions across episodes
positioning
...quality, and ultimately delivery. Right? Right. Kind of production finished good. So, we'll see that as well. So a lot of times we'll do lean exercises or bring in some consultants that we work with to help look at lean. And how can we implement that
20:14 / 21:19
from transcript20:14 – 21:19
...and positioning the value of that technology to, a cohort of those ICP companies, it is there was so much regulation and red tape and ultimately budget ownership was just not there. So while there was a validated need in the market, it was not the ri
7:01 / 8:34
from transcript7:01 – 8:34
selling. Their aspirations that they have for their own career development and their own life related to technology and what they aim to gain from it overall. So you have a bit of a quadrant. And so then you're mapping by pain points and that's evide
27:01 / 28:06
from transcript27:01 – 28:06
...positioning, it's clear that Superhuman is a premium tool for a premium market. And step three is develop your pricing. Now there are many many ways to develop pricing but one of the easiest ways, this will appeal to the business school guy in you, i
31:25 / 32:33
from transcript31:25 – 32:33
cost, and increase increase price. Three areas we love a lot. We call health care light, which is veterinary, med spa, and orthodox because there's no third party reimbursement. There's no Medicare. There's no Medicaid. There's no no Blue Cross Blue
25:29 / 26:38
from transcript25:29 – 26:38
you are. If you're a point best of breed product that is twice as good as the generic product, you probably will still succeed, like, companies or customers will still want to use you as long as you articulate that value. I think what maybe has chang
28:27 / 29:38
from transcript28:27 – 29:38
...It's how their budgets work. It's how it's structured. Like it's per site, or it's per usage, or it's per seat, or it's per All of this stuff is part of what pricing is. And often even if it's the same price or the same product, depending on how that
45:39 / 46:48
from transcript45:39 – 46:48
...the positioning, the big lesson for product managers is sell more of what the company values like growth. It doesn't have to be growth. It could be something else. Their retention for their customers, their competitive how competitive they are in the
46:30 / 47:35
from transcript46:30 – 47:35
...positioning. Mhmm. And we ran through a a series of questions. I'm I'm a car guy, so a lot of my analogies have to do with cars. And so for example, we asked ourselves, are we the Ford of email? No. Not really. Are we the Mercedes of email? Not quite
29:10 / 30:18
from transcript29:10 – 30:18
...understand your positioning, you can then move on to pricing. And one of the best books on this is a book called Monetizing Innovation by Madhavan Ramanjan. And Madhavan covers a lot of ways to develop pricing. We used one of the easiest methods, whi
1:06:45 / 1:07:44
from transcript1:06:45 – 1:07:44
...a counter positioning example, I think. I think so. And I don't know the industry well enough, but it's an example of that, of saying if people are already well incentivized to believe and stick to the existing system as it works, because that is wha
33:27 / 34:47
from transcript33:27 – 34:47
And sometimes we over deliver product. We don't need to make something that complex. Sometimes we under deliver on product and we're losing sales opportunities. And sometimes we might not be pricing for what we actually deliver in terms of perceived
20:55 / 22:02
from transcript20:55 – 22:02
Yeah. So I think two things occur. In the industry, things go from, in my opinion, novos between you open or greenfield new location to acquisition, and there's opportunity for both. And so industry may start out at like the urgent care industry. We
24:43 / 25:58
from transcript24:43 – 25:58
...And Superhuman is the best email tool on the market. We fortunately have the metrics to show this. One of the cool things about selling an email tool is you can compare the thirty days prior to using Superhuman to the thirty days after or the year be
1:05:58 / 1:07:02
from transcript1:05:58 – 1:07:02
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