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18 results for “product distribution”
Concept10 mentions across episodes
Distribution
Topic5 mentions across episodes
distribution
...for your product. Distribution is everything. So that is your main primary job as founder and CEO is to figure out if there are distribution hacks for your product and you gotta go find them. So, if you're not the one doing marketing, you should be a
38:15 / 39:18
from transcript38:15 – 39:18
...for your product. Distribution is everything. So that is your main primary job as founder and CEO is to figure out if there are distribution hacks for your product and you gotta go find them. So, if you're not the one doing marketing,
37:15 / 38:43
from transcript37:15 – 38:43
...how that communication even flows from brand to distribution,
8:14 / 9:20
from transcript8:14 – 9:20
that every single retailer has different processes, and it's a big build. So we just hyper focused. We talked to brands and realized that we wanted to start off, focusing on brands that sold through distributors, namely Kehink Unify, the two big natu
7:31 / 8:34
from transcript7:31 – 8:34
...great distribution for new products? And you're talking about physical products. Right? Consumer packaged goods? Well, I am from your perspective, I mean, we see this problem in the software space as well. But I think if we tap into the consumer insi
17:14 / 18:27
from transcript17:14 – 18:27
...so of these products will then become, you know, a sort of further bestseller that they'll they'll put into more distribution. And that is basically how
19:27 / 20:30
from transcript19:27 – 20:30
“Why distribution is now harder than ever despite AI making content cheaper”
...the distribution marketing question becomes even more prominent. I think it's really stepped into the forefront since kind of 2022 when the the kind of Instagram, you know, default model starts to unr
19:26 / 20:08
market insight19:26 – 20:08
...product because that's when we felt like we had, like, product market fit. And in the second year, we are capable of scaling up to, like, meet a more substantial MOQ. So we were right around a million dollars. And then this year, we'll with Target, y
28:29 / 29:31
from transcript28:29 – 29:31
...for new products? And you're talking about physical products. Right? Consumer packaged goods? Well, I am from your perspective, I mean, we see this problem in the software space as well. But I think if we tap into the consumer inside, I think that's
17:58 / 19:06
from transcript17:58 – 19:06
product mix. Among other things. Yeah. Now you don't want competitors to swoop in for a free ride on the market you just created, so you should make sure your product, the real thing, is available everywhere anytime someone asks for it I see what you
2:41 / 4:02
from transcript2:41 – 4:02
...the product. What what is it like managing or that marriage between online marketing, online, online marketing, and trying to get people maybe to come in store and actually purchase your product, and actually driving that awareness and having that le
28:30 / 29:53
from transcript28:30 – 29:53
...distribution channel. We can do that. No doubt. You know, I think if you look at the business model, doubt. You know, I think if you look at the business model, Canvas is another tool. There's two ways to get to your customers, either a direct relati
33:32 / 34:52
from transcript33:32 – 34:52
...our product now because DOT's pretty much in every distributor. Yeah. Cool. I guess the last question I have is, like, other than scaling DOT, like, what's the most important thing for you guys to get done in the context of this round? Overall effici
42:39 / 43:46
from transcript42:39 – 43:46
...selling a product? Is it is it are you leaning heavily into online? Is it do you still believe in the traditional, you know, Walmart's, Target's and, you know, Krogers of the world? Yeah. I very much do. I think today it's just much more of an omnich
11:08 / 12:18
from transcript11:08 – 12:18
...that product. Whether it's a specific playbook when it comes to taking over a new business and hitting certain targets or just in general having a philosophy around retail versus wholesale targets. Is there a deliberate strategy in terms of what that
26:16 / 27:22
from transcript26:16 – 27:22
would retail for 60 at minimum because the retailer themselves are taking at least half of that. And especially if you're a new brand in the cosmetics business, it can be really tough because they will demand higher percentages of that pie because th
5:57 / 7:03
from transcript5:57 – 7:03
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