...discovery process, you really need to explain them in a simple way what is it that you have on the table. And you want to explain it to them detached from the envisioned product that you have in mind because you want them to come up with applications

...discovery discovery process helps you air your own cognitive limitations,

...in product marketing right now, because there's so much explosive growth and maturity in understanding the strategic value of product marketing, there's a whole sea of technology tools being built to be sold to me.