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network effects
And once they figure out what that mode is, then they need to press the advantage. Right? They need to figure out how to gather that mode as fast as humanly possible. And it tends to be that you can't do that by yourself. And so you kinda need the he
the future of Anthro of Claude? And he very specifically said, yes, they've caught lightning in a bottle. This is just going to win based on what I've seen at Instagram. And so we are specifically focusing on what is Anthropic and Cloud incredibly go
You better build that and anchor into shareable loops. Where for example, why Flow partner mode exists? Because women want to share their insights with their partners, right? Why running app might be super successful as they're basically built around
So it comes to the way how we basically launch products and how we run the whole play. The way we operate, first, we're gonna UXR the area and see, like, if there is something there worth our attention. Then we're gonna do some fake door door tests.
Listen. I heard nothing but wonderful things. I wanna start, though, with a little bit of an entry point, which is how did you first make your first foray into the world of growth as a starting point? I made my way into growth where I would say, like
You know, I've replaced my CRM with this. And you kind of and then you obviously, people who write if you're writing codes, this works really well if you're in marketing. You know, all these stories are big companies where, you know, they're making 3
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