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15 results for “marketing philosophy”
Topic6 mentions across episodes
marketing
This is a very human thing, but people want their boss to be happy. Right? They they they wanna be okay with their boss, And so they're thinking about, I don't know if my boss would like this. You know? He's more conservative or she's more conservati
53:07 / 54:20
from transcript53:07 – 54:20
...on marketing investment. Show me the ROMI. Everything has to start with business impact. You know, you first of all, you have to figure out, how is this going to advance my brand objective and ultimately drive the results that I'm going for? So there
11:13 / 12:24
from transcript11:13 – 12:24
in huge volume across a comparatively small fixed cost base? Manufacturing businesses are like that. Software businesses are like that. Cloud computing is like that. Exactly. And the businesses that get the biggest tend to benefit from this principle
3:17:55 / 3:19:02
from transcript3:17:55 – 3:19:02
than that name. Design will change, messaging will change, products will change. Right? But that name is there. So I like to talk about this idea of cumulative advantage. Right? Over time, as people buy more and more of the product, they see it more
15:00 / 16:00
from transcript15:00 – 16:00
Or or is every retail brand different and, like, you you can't necessarily translate across quite that way? I started my career at Procter and Gamble, and one of the things that was, kind of a just a fortunate blessing is I had the opportunity to wor
11:11 / 12:16
from transcript11:11 – 12:16
Our competitors were in ziplock bags in computer stores. Well, when something like Steam shows up, when something like, downloadable shareware shows up, everything about your product changes. So, again, these four things are choices. And if you're gl
26:13 / 27:15
from transcript26:13 – 27:15
A brand is a promise. It's what do I expect from you? It's would I miss you if you were gone? And Hyatt Hotels has a logo. Nike has a brand. The way we know this is if Nike opened, if Nike opened a hotel, we'd know what it would be like. But if Hyatt
16:29 / 17:37
from transcript16:29 – 17:37
We always have to add the word and services when we're talking about StoryBrand, but there really isn't a difference. The key is clarity, clarity, clarity. We think of our services as products. We think of them as things that we sell that have descri
13:31 / 14:40
from transcript13:31 – 14:40
declining sales. Right? That's why they said, what can we do to ignite or spark the next wave of growth for the business? So we have to give them kudos for saying, hey, we can't just keep going down the path we're going. We need to change something.
6:35 / 7:51
from transcript6:35 – 7:51
And all you need to do is just get to a into the game, with a value proposition. So in some sense, a lot of these transitions for me has been about making sure you kinda recognize your structural position. You really get a good understanding of where
5:11 / 6:21
from transcript5:11 – 6:21
like you need to focus more now. You need to narrow down a little bit what you're doing, get a little bit more streamlined. And then maybe once that is sort of aligned, then you could start adding things back again or adding new things. We're gonna c
10:28 / 11:37
from transcript10:28 – 11:37
Brian's business at Airbnb, of course, relies on in person interaction through home stays and experiences, but that doesn't diminish the leadership implications of what he's saying. The challenges and opportunities of this age come down to human choi
7:27 / 8:32
from transcript7:27 – 8:32
...marketing. You better start with product. And then you can start a brand story, you know, the the the more maturity of that brand asset that kind of builds on top of that. Because if you're gonna create product, it should be working in it. On saying
57:25 / 59:00
from transcript57:25 – 59:00
by being authentic and not being overtly cool, you're actually at the tail end of a new a new approach. And, you know, there there is an era where there was a lot of cool in in enterprise products, but they just didn't deliver. Right? And so then you
1:04:33 / 1:05:37
from transcript1:04:33 – 1:05:37
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