Searching...
16 results for “marketing philosophy”
Topic6 mentions across episodes
marketing
...a philosophy about that? In the end, great marketing is actually solving somebody's need. Right? That's why marketers by definition are curious. Like, you have to be interested. I remember when I was at NBC Universal,
22:27 / 23:48
from transcript22:27 – 23:48
...marketing the minute I walk in, I go, great. So give me your top 10 list of things you want us to do. And I'll knock it out immediately. It's simple things like, we just need competitive analysis on our top competitor. We haven't gotten that. Great.
24:56 / 26:38
from transcript24:56 – 26:38
...marketing, which make it a very rich discipline. And I would tend to agree with you. It's a little bit underserved and and under understood, I think, now in my experience, you know, given that I started that part of the discipline, it still seems lik
7:19 / 8:36
from transcript7:19 – 8:36
...marketing. So you've got a good bridge between the two. Yeah. I think the essence of product marketing is
6:03 / 7:13
from transcript6:03 – 7:13
...marketing? Ideally, you're doing it right from the start. If you're trying to build a massive company, you want people to join you for your mission. And now how that may look like over time may switch, but right at the start, I'd really be thinking a
40:27 / 41:30
from transcript40:27 – 41:30
...marketing is you don't have to be so careful. I came from product and in product you have to be very careful. Meaning every decision you make, it's forever. You take the most expensive resource of a company, engineering time. You put it on building s
10:19 / 12:14
from transcript10:19 – 12:14
“Every business does marketing whether they admit it or not”
...marketing really means you're not spending anything on paid ads, which is great. You know? It's great if you're not beholden to the the meta Google suite in that way. But I can be damn sure you've tho
21:08 / 21:32
contrarian take21:08 – 21:32
I've been getting so many asks for go to market help. With AI, it's just intensified because you have 10 players pursuing the same market opportunity. And so your ability to actually bring the product to market, to differentiate yourself from the com
0:00 / 1:12
from transcript0:00 – 1:12
...marketing, that's super clear. With organic and particularly enterprise marketing, trying to gauge that relationship is much harder overall. And instead, the way I do it is you have to look over a longer time horizon and allow for more fuzzy attribut
34:29 / 35:33
from transcript34:29 – 35:33
...and that kind of becomes your calling card in the world. Like, if a company needs brand expertise, they go for this kind of flavor of CMO. Or if a company needs to really grow their pipeline or their demand gen or their consumer growth, they go for m
52:30 / 53:30
from transcript52:30 – 53:30
...my marketing teams. You are here to help sales sell. And if you're not here to do that, then, you know, go find some place where they don't care about sales. Cause that would be a nonprofit.
23:13 / 24:35
from transcript23:13 – 24:35
...the the marketing side of things, really seeing how these two interplay really closely together and how these two parts of the organization well, the whole organization, frankly, but these two parts in particular need to be really, really closely ali
2:18 / 3:26
from transcript2:18 – 3:26
...to engage in marketing, in some way, shape, or form. That, as I said, that might not be inorganic paid spend, but everyone's spending on marketing whether they whether they know it or not. Tech as a community definitely prides itself on the product,
21:00 / 22:02
from transcript21:00 – 22:02
...operating in a silo is no longer a real possibility. So the ability to diversify your interest, maybe going from t shaped to comb shaped is probably the right approach here so that you can go deeper in different domains when it is useful for the comp
53:09 / 54:16
from transcript53:09 – 54:16
...organizations in terms of where they hire the most, are changing as a result as well. So I'll talk about second one first just because we just talked about shipping, and that is, yeah, you still have your product marketers. You still have your channe
27:20 / 28:45
from transcript27:20 – 28:45
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.