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Topic6 mentions across episodes
marketing
...basics really, really, really well. The book is Click Here, the art and science of digital marketing and advertising. Alex has been a fantastic conversation. Thanks for coming on. Thank you very much. And thanks, Anton. Have a good day.
1:00:33 / 1:01:46
from transcript1:00:33 – 1:01:46
What do you think is is not fully appreciated about where the company is is now? Or or or what's a misperception or or misunderstanding that that's worth correcting? You know, I'm gonna come back to what I said at the beginning, but this is obviously
1:00:00 / 1:01:07
from transcript1:00:00 – 1:01:07
about the attributes of their products and then within one tap encourage people to buy them. We're seeing a lot of momentum with brands leveraging these products, and we just released new studies that show that by using Instacart ads, brands are able
38:15 / 39:30
from transcript38:15 – 39:30
...marketing is actually solving somebody's need. Right? That's why marketers by definition are curious. Like, you have to be interested. I remember when I was at NBC Universal,
22:27 / 23:48
from transcript22:27 – 23:48
...marketing? Yeah. One one of them that comes to mind is, we this is a little, yeah, maybe a little controversial, but we we like to throw out the brand guidelines when it comes to creative on on growth marketing, like, intentionally have no brand guid
51:02 / 52:00
from transcript51:02 – 52:00
advertise right as a person is building their cart and get your product in the end of that person within two hours. That's the most magical experience you can think of when you think about ads. Compare that with the way a lot of consumer packaged goo
39:00 / 40:16
from transcript39:00 – 40:16
brands a way to essentially boost how people are already engaging with them, that might be the way to do this. And what this ends up being in practice is brands publishing your friends' ecommerce activity into your news feed. Now to be fair to Mark a
2:49:29 / 2:50:32
from transcript2:49:29 – 2:50:32
...marketing channels. You set your budget. You set your target audience. You set the bid. Creative is everything. That's it. The other big foundational piece here is creative. You know, we like to say that we're in we're in the entertainment industry.
40:30 / 41:33
from transcript40:30 – 41:33
which has, like, you know, a bunch of threads, interesting threads every single day to, like, read. That's just gonna be like an endless scroll at some point. Instagram does ads in that format. TikTok does ads in that format. So ads is a great busine
32:46 / 34:48
from transcript32:46 – 34:48
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