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11 results for “marketing basics”
Topic6 mentions across episodes
marketing
...channel under the sun. Look at what everyone else is doing. Say there's
20:01 / 21:18
from transcript20:01 – 21:18
...on marketing investment. Show me the ROMI. Everything has to start with business impact. You know, you first of all, you have to figure out, how is this going to advance my brand objective and ultimately drive the results that I'm going for? So there
11:13 / 12:24
from transcript11:13 – 12:24
they take those questions and your job is to figure out how your content answers those questions, summarizes that information, and generates a net new response. Right? It's not gonna spit back verbatim what you as a brand wanted to express. And then
38:13 / 39:19
from transcript38:13 – 39:19
...marketing communication. Why is that important? There's always this talk of just like move fast, break things, we're gonna be scrappy, we're not gonna be obsessed with like perfect quality of our, I don't know, websites and emails. Just like, why is
35:50 / 37:03
from transcript35:50 – 37:03
apple, whoever owns all these huge distribution platforms, they do not give an F about your product. They are the ones determining the rules of the game. And so your product has to play to those rules, right? That has to mold to those rules. Right? A
20:11 / 21:15
from transcript20:11 – 21:15
...marketing review. This can be a live meeting that you host for an hour a week, or it can be a Slack channel where people are posting things async, or even an email alias where things get sent to.
33:45 / 34:54
from transcript33:45 – 34:54
I'm really big on creating a growth loop out of user generated content. I think, with everything that is happening with AI and SEO at the moment, your biggest claim to fame on content strategy will be harness user generated content, whether it's user
58:29 / 59:37
from transcript58:29 – 59:37
You have to have a reasonable hypothesis of what your strategy is first. Like what is your core growth loop? Like all of these things. And then you can say, well, what are the metrics that we would use to measure that strategy and what would success
35:50 / 37:02
from transcript35:50 – 37:02
...and even marketing resources to stand up. So it's just it's not the cost of a budget, but it's cost of people that will have to work to create your own channel, so to speak, for acquisition. And you're right. Maybe that's not for everybody, but it's
48:00 / 49:04
from transcript48:00 – 49:04
...marketing? Ideally, you're doing it right from the start. If you're trying to build a massive company, you want people to join you for your mission. And now how that may look like over time may switch, but right at the start, I'd really be thinking a
40:27 / 41:30
from transcript40:27 – 41:30
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