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16 results for “marketing basics”
Topic6 mentions across episodes
marketing
...marketing the minute I walk in, I go, great. So give me your top 10 list of things you want us to do. And I'll knock it out immediately. It's simple things like, we just need competitive analysis on our top competitor. We haven't gotten that. Great.
24:56 / 26:38
from transcript24:56 – 26:38
...marketing. So you've got a good bridge between the two. Yeah. I think the essence of product marketing is
6:03 / 7:13
from transcript6:03 – 7:13
...can just get commingled together. Kinda how would you describe in a couple of sentences what product marketing is just for people to kinda get straight in their head? Because you've come from the technical side of the house, move more towards marketi
6:13 / 7:48
from transcript6:13 – 7:48
...marketing, that's super clear. With organic and particularly enterprise marketing, trying to gauge that relationship is much harder overall. And instead, the way I do it is you have to look over a longer time horizon and allow for more fuzzy attribut
34:29 / 35:33
from transcript34:29 – 35:33
...about marketing the minute I walk in, I go, great. So give me your top 10 list of things you want us to do. And I'll knock it out immediately. It's simple things like, we just need competitive analysis on our top competitor. We haven't gotten that. G
24:46 / 26:03
from transcript24:46 – 26:03
...on marketing this year. Like, I I I don't have the the cash to put into it. You're walking through an airport, and one of these these small business owners, early stage entrepreneurs comes up to you and says, what should I be doing? How should I be t
29:16 / 30:16
from transcript29:16 – 30:16
So what I'm hearing here is, when you say think of it like a product, that's basically a product person thinks about the experience of their product at every step of the journey. Here's the flow. Step one, two, three, four, five. How do we make every
52:09 / 53:30
from transcript52:09 – 53:30
“Every business does marketing whether they admit it or not”
...marketing really means you're not spending anything on paid ads, which is great. You know? It's great if you're not beholden to the the meta Google suite in that way. But I can be damn sure you've tho
21:08 / 21:32
contrarian take21:08 – 21:32
...the basics really, really, really well. The book is Click Here, the art and science of digital marketing and advertising. Alex has been a fantastic conversation. Thanks for coming on. Thank you very much. And thanks, Anton. Have a good day. Thanks fo
1:01:19 / 1:02:32
from transcript1:01:19 – 1:02:32
...basics really, really, really well. The book is Click Here, the art and science of digital marketing and advertising. Alex has been a fantastic conversation. Thanks for coming on. Thank you very much. And thanks, Anton. Have a good day.
1:00:33 / 1:01:46
from transcript1:00:33 – 1:01:46
but the question that they were typing into the search box in the first place got created somewhere else. What we've seen in a lot of cases is an over allocation to search. That's the biggest piece of it. We may be in, I'll call it general GPT world
27:46 / 28:47
from transcript27:46 – 28:47
...marketing officer. It's one thing to understand the power of storytelling. It's another thing to understand what direct marketing is, how it works, what's going to be effective for you. How'd you get smart about it? I did something that most people w
12:00 / 13:16
from transcript12:00 – 13:16
...marketing is really out there just trying to get the name recognition. And then you think about sales outbound. That needs to be personalized, targeted, directly tied with the hypothesis to what I think your pain is gonna be and what you're going to
22:27 / 25:22
from transcript22:27 – 25:22
...marketing is actually solving somebody's need. Right? That's why marketers by definition are curious. Like, you have to be interested. I remember when I was at NBC Universal,
22:27 / 23:48
from transcript22:27 – 23:48
...set of marketing solutions to be able to attract that customer. One of them is sponsored products, which is if you type in our search engine cream cheese, you can appear at the top in a sponsored unit. That's very typical advertising, but also more s
37:24 / 38:33
from transcript37:24 – 38:33
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