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marketing
about the attributes of their products and then within one tap encourage people to buy them. We're seeing a lot of momentum with brands leveraging these products, and we just released new studies that show that by using Instacart ads, brands are able
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from transcript38:15 – 39:30
...set of marketing solutions to be able to attract that customer. One of them is sponsored products, which is if you type in our search engine cream cheese, you can appear at the top in a sponsored unit. That's very typical advertising, but also more s
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from transcript37:24 – 38:33
So I guess my question is, is there a world where you you you you plan twelve months of the year for four months of profit? We yes. And that well, that's the environment we're currently living in, the second cycle moving into third most certainly. Yo
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from transcript31:27 – 32:30
You need a whole new approach for the new media landscape. And so you shouldn't have just one television ad. You should have a whole suite of different television ads for different audiences in different times of the year. And there should be a democ
3:14:59 / 3:16:00
from transcript3:14:59 – 3:16:00
...the community. Yeah. So what you wanna do is help participate in the community without spamming. Founders, let's talk about building your brand here in the real world. We know digital ads are amazing, but if you wanna stand out in 2025, maybe you nee
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from transcript29:58 – 31:03
...marketing channels. You set your budget. You set your target audience. You set the bid. Creative is everything. That's it. The other big foundational piece here is creative. You know, we like to say that we're in we're in the entertainment industry.
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from transcript40:30 – 41:33
We know digital ads are amazing, but if you wanna stand out in 2025, maybe you need to think a little bit bigger. And a great way to do that is out of home advertising. Yes. You know, those really impressive billboards you see everywhere or even the
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from transcript30:41 – 31:48
completely, and we continue to post. We work with some influencers, but it's not our main focus anymore. And we're just trying to figure out how to reach, you know, the massive audience set of people that would love our product. Yeah. And what's the,
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from transcript41:56 – 43:05
with two or three messages, right, which is just an interesting It's crazy. It's crazy. Well, have have you seen any really surprising ads? Like, I I'm just sort of playing how playing out how this this could go, and you you now have unlimited abilit
23:59 / 25:05
from transcript23:59 – 25:05
And I would bet that the rate of consumption to encountering it for his ads are, like, higher than almost anything else out there. And, obviously, Facebook does that at scale, and it's all automated and self serve. And you scroll through, and there's
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from transcript29:50 – 31:03
performing ad creative for you as quickly as possible, whatever the format is. And then we are able to scale it for you, and we are able to replicate it for you. And that's our job. And so then I think we just choose the next format that's most widel
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from transcript36:43 – 37:46
brands a way to essentially boost how people are already engaging with them, that might be the way to do this. And what this ends up being in practice is brands publishing your friends' ecommerce activity into your news feed. Now to be fair to Mark a
2:49:29 / 2:50:32
from transcript2:49:29 – 2:50:32
...SEO, content marketing, AI optimization, you know, paying for AdWords, paying for meta ads, and, you know, do what you're gonna do. And and you I mentioned at the end there, track the unit economics. And if your LTV is higher than your CAC, you have
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from transcript36:44 – 37:45
...for marketing. Right? Yeah. Sure. I do have a bit of an allergy these days to advertising heavily on social media because it's just, like, so competitive and saturated. So I wanna use that in smart ways to do IRL experiences, actually. Well, all and,
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from transcript18:43 – 19:51
...marketing? Yeah. One one of them that comes to mind is, we this is a little, yeah, maybe a little controversial, but we we like to throw out the brand guidelines when it comes to creative on on growth marketing, like, intentionally have no brand guid
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from transcript51:02 – 52:00
...are actually gonna hold, like, AI optimization versus search engine optimization.
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from transcript17:55 – 19:00
...of digital marketing and advertising. Alex has been a fantastic conversation. Thanks for coming on. Thank you very much. And thanks, Anton. Have a good day. Thanks for listening to this episode of the a 16 z podcast. If you like this episode, be sure
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from transcript1:01:19 – 1:02:32
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