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Topic6 mentions across episodes
marketing
I'm really big on creating a growth loop out of user generated content. I think, with everything that is happening with AI and SEO at the moment, your biggest claim to fame on content strategy will be harness user generated content, whether it's user
58:29 / 59:37
from transcript58:29 – 59:37
I think they're great, and I the UGC example is a really good one we should dive into because UGC itself, one of the goals is distribution, but we also have to think about the other byproduct that you get out of UGC, which is that you now have a vide
44:08 / 45:16
from transcript44:08 – 45:16
Other ones, can be, hey. We're very, let's say, individualistic product, but can we actually create a referral mechanism for it? For b to c, that's actually very straightforward. A lot of b to c products, thrive on referrals. For b two b, it can be m
59:15 / 1:00:22
from transcript59:15 – 1:00:22
...teams in place. And one of the historical challenges for this segment is imagine you're a Subway owner. As a franchisee, you're contributing about 3% of your top line revenue to the franchise or brand that goes into a marketing fund every single year
48:00 / 49:01
from transcript48:00 – 49:01
specific to each of these specific jobs to be done, you can get somebody to wanna learn more about the product. And so long as you can kind of promise them that you'll point them there and they can get the thing done, they enter the ecosystem and the
59:43 / 1:01:03
from transcript59:43 – 1:01:03
...spend. That, I truly believe, is the right ratio for every single company. Because if you're not using your product to acquire customers in some sort of offers way, I think that you're just giving too much money away to Googles and Metas of the world
44:08 / 45:24
from transcript44:08 – 45:24
...a channel in marketing right now at scale. Do you try and get attribution from it? Do you try and do, like, referral codes, discount codes, whatever it is to get attribution? Or you let you know what? It's in the it's in the brand bucket. Fine. I thi
43:30 / 44:34
from transcript43:30 – 44:34
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