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10 results for “market segmentation”
Topic11 mentions across episodes
Market segmentation
Concept3 mentions across episodes
market segmentation
...by the market versus your own assumptions. What the output of that exercise is you have buyer personas and sometimes anti personas, people who try to thwart deals, who are organized by a common pain point, not their job title or anything from a graph
27:01 / 28:06
from transcript27:01 – 28:06
...performance marketing, anything without truly understanding who you're talking to, like quite literally. So the first thing that I would do is this user research we're talking about to validate your buyer personas. And what I mean by validate is don'
26:18 / 27:21
from transcript26:18 – 27:21
“Two types of marketers are emerging in the AI advertising revolution”
...a a marketeer overnight? Yeah. I mean, so I think we have to we have to differentiate here between the advertising market, which is basically people that are already running ads today, and that marke
18:00 / 18:35
market insight18:00 – 18:35
...category? What market are you serving? But sometimes it's so simple. It's looking you in the face, right? Don't overcomplicate it. So I think to say like at H2O, we just said who we were. We're an open source AI machine learning company. What categor
26:04 / 27:20
from transcript26:04 – 27:20
...marketers report two to five times higher return on ad spend compared to other social platforms.
29:11 / 30:21
from transcript29:11 – 30:21
...marketers report two to five times higher return on ad spend compared to other social platforms. Plus, 79% of b2b marketers say LinkedIn is the best platform for paid media. LinkedIn ads allows you to build the right relationships, drive results, and
29:55 / 31:01
from transcript29:55 – 31:01
some amount of work at your job. It just might be easy to automate it. So I think this is the tension that's gonna become very real in the next, you know, five years. If you're selling a business to business product, you're looking to reach professio
9:43 / 10:47
from transcript9:43 – 10:47
...marketing the minute I walk in, I go, great. So give me your top 10 list of things you want us to do. And I'll knock it out immediately. It's simple things like, we just need competitive analysis on our top competitor. We haven't gotten that. Great.
24:56 / 26:38
from transcript24:56 – 26:38
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