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18 results for “luxury marketing”
Topic6 mentions across episodes
marketing
to help them sort of write a longer rationale for why this these names, if they're presenting three names to the president of their company or or the CMO, why these names make a lot of sense, and and to help them develop what we call prototypes. So w
51:00 / 52:01
from transcript51:00 – 52:01
...marketing that essentially tells users what it is. It will just it will just live in the in the minds of users. I think the second piece I would I would add on top of that is the brand itself can be very shaped by some of these bigger launch moments
50:11 / 51:24
from transcript50:11 – 51:24
The only winners, this year from a celebrity standpoint were the celebrities who got paid. Okay? A lot of brands used celebrities in ways that they really did not need to do that. Over $250,000,000 were spent on celebrity placements for these Super B
5:12 / 6:20
from transcript5:12 – 6:20
than that name. Design will change, messaging will change, products will change. Right? But that name is there. So I like to talk about this idea of cumulative advantage. Right? Over time, as people buy more and more of the product, they see it more
15:00 / 16:00
from transcript15:00 – 16:00
...for marketing. Right? Yeah. Sure. I do have a bit of an allergy these days to advertising heavily on social media because it's just, like, so competitive and saturated. So I wanna use that in smart ways to do IRL experiences, actually. Well, all and,
18:43 / 19:51
from transcript18:43 – 19:51
Now, what early stage founders should be thinking about in terms of creating the brand, I think firstly, the answer is not a website redesign which is probably the number one solution I hear when companies say, I'm ready for building a brand now. I'm
52:28 / 53:31
from transcript52:28 – 53:31
...marketing? Ideally, you're doing it right from the start. If you're trying to build a massive company, you want people to join you for your mission. And now how that may look like over time may switch, but right at the start, I'd really be thinking a
40:27 / 41:30
from transcript40:27 – 41:30
...brand marketing will override that in the time? I believe in the balance. Okay? So for example, in the last two years for Wix, not for base, okay? Currently I'm talking about Wix. There are some investment, heavy investment on the brand, on activity
11:08 / 12:18
from transcript11:08 – 12:18
...we'll also do marketing for that. So you're creating this extra collateral for them and you say, hey. You can use these clips on your social media for one year, and then they have to come down. And you can put up to a thousand dollars in boost agains
1:08:59 / 1:10:06
from transcript1:08:59 – 1:10:06
which are marketing sourced? They're doing executive dinners. They're doing the events. They're doing the webinars, which you love. So they're doing ABM, like personalized outreach, very tailored. Yes. Very tailored. And then on the other end, we hav
39:40 / 40:47
from transcript39:40 – 40:47
...return on marketing investment. Show me the ROMI. Everything has to start with business impact. You know, you first of all, you have to figure out, how is this going to advance my brand objective and ultimately drive the results that I'm going for? S
10:23 / 11:44
from transcript10:23 – 11:44
Like, Ben Affleck continuing to talk about Dunkin' Donuts makes sense. I was, scanning through some of the, like, best and worst quick list that are already up online USA Today, New York Times, Fast Company. And one of the ads that was showing up on
20:16 / 21:19
from transcript20:16 – 21:19
Brands shouldn't necessarily speak out on everything, but at the same time, a brand isn't effective if it doesn't stand for anything. That holds true not just at the Super Bowl, but all year long. To the Eagles, Jeep, Nike, and all the brands that ma
30:01 / 31:06
from transcript30:01 – 31:06
...marketing, I'm thinking the balance between brand and acquisition. And when I'm doing acquisition, I'm thinking about the balance between acquisition and brand. And the beauty about Super Bowl, I'm saying it a lot of time that, in the day after the t
6:35 / 7:48
from transcript6:35 – 7:48
...this marketing dollars before you have product market fit. Make sure you have product market market fit. Make sure you have product market fit first, folks. That's my best advice. Yeah. I think that that's the thing that comes up a lot in founder you
1:09:42 / 1:10:55
from transcript1:09:42 – 1:10:55
...Yeah. Brand marketing is all about sort of aspiration. Right? It's creating an aura, an ethos around your brand, which of course does interweave with product stories, but it's more of a long, long term journey. Right? Your brand is built based on the
31:03 / 34:22
from transcript31:03 – 34:22
...Yeah. Brand marketing is all about sort of aspiration. Right? It's creating an aura, an ethos around your brand, which of course does interweave with product stories, but it's more of a long, long term journey. Right? Your brand is built based on the
31:03 / 33:27
from transcript31:03 – 33:27
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