Searching...
7 results for “luxury marketing”
Topic6 mentions across episodes
marketing
...advertiser in the world, and they spend, what's a third of revenue, over $20,000,000,000 a year on marketing. It's astonishing. And this creeping trend from the seventies to today of realizing that, oh, we do need to advertise, or at least it massive
2:59:54 / 3:01:09
from transcript2:59:54 – 3:01:09
...product, but marketing is not involved in product creation. Yes. Which, again, I'm not sure that that's particularly useful outside of creating luxury goods. Luxury is the intersection of art and commerce. It is literally like creating something that
3:01:27 / 3:02:37
from transcript3:01:27 – 3:02:37
...luxury brands, which in some way participate in this market. But maybe 16,000,000,000 as a whole for that market is not a ridiculous number. I'd make a couple of observations on this. First of all, if you're trying to think about how big this market
32:52 / 34:04
from transcript32:52 – 34:04
...strategy itself from a marketing standpoint behind watches. I remember reading this called luxury strategy, which I recommend anyone interested in this topic. And one of the ideas that stands out from that book is that when marketing a luxury product
10:56 / 12:21
from transcript10:56 – 12:21
...luxury company as the most expensive, highest end items, yes. Totally agree. That is not Rolex. That is Patek. That is some of the other low volume companies. The reason I think that Rolex is a luxury company extraordinaire is managing the market as
3:26:58 / 3:28:04
from transcript3:26:58 – 3:28:04
...luxury businesses because you have this really perverse setup whereby when you've established this brand with great heritage and credentials, you can put prices up. And that almost helps you grow the business regardless of what you're doing with volu
33:32 / 34:50
from transcript33:32 – 34:50
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.