Searching...
8 results for “luxury brands”
...brands as luxury brands anymore or not. Yep. So in another great book that we read to prepare for this called The Luxury Strategy, there's this great quote, which is premium means pay more, get more in functional benefits. Luxury is elsewhere. It sig
1:47:56 / 1:49:00
from transcript1:47:56 – 1:49:00
...for these luxury brands is heritage and provenance and Mhmm. The physical story of the goods, and those are people, materials, and physical locations, and those are cornered resources. Champagne. Yeah. Or like Irma has in Louis Vuitton with the ateli
2:54:42 / 2:55:46
from transcript2:54:42 – 2:55:46
for luxury brands, is there anything else other than branding power? Because the definition of branding power is if I present you two identical objects and one of them is branded and one of them is unbranded, it is literally quantified as the premium
3:21:41 / 3:22:46
from transcript3:21:41 – 3:22:46
...think of most luxury brands, they will typically have some kind of iconic product or a collection that they're associated with. If you think of Hermes, you think of the Birkin bag or the Kelly bag. Equally, if you think of Cartier in jewelry, for exa
3:40 / 4:45
from transcript3:40 – 4:45
...luxury brands, which in some way participate in this market. But maybe 16,000,000,000 as a whole for that market is not a ridiculous number. I'd make a couple of observations on this. First of all, if you're trying to think about how big this market
32:52 / 34:04
from transcript32:52 – 34:04
a luxury fashion brand. Remember there was the Apple Watch edition in the beginning that was, like, the gold Apple Watch and all that. Oh, man. $10,000 for something that was gonna be obsolete in a year. It's crazy. Yeah. That clearly didn't work. Bu
2:54:01 / 2:55:06
from transcript2:54:01 – 2:55:06
...luxury world of watches, it's Audemars Piguet. It's Patek Philippe. These watches sell for eight, ten, 30 times as much as Rolex watches, and they produce way fewer of them. I mean, Rolex is a industrial engineered, beautiful, consistent, reliable pr
3:26:15 / 3:27:17
from transcript3:26:15 – 3:27:17
...luxury fashion, is very much always trying to figure out how to stay relevant, maybe not culturally relevant, but commercially. And some of these biggest brands now, they're making more money selling, let's say, a nail polish or key chain or a lipsti
22:32 / 23:33
from transcript22:32 – 23:33
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.