...job title or anything from a graphic like that. And when you have buyer basazzas organized by your common pain point, that is the starting point for your content strategy. That is your starting point for building a position in messaging and understan

...it, that your job is to break down boundaries. And that way, if no one knows where you sit in the organization, you can present yourself as aligned and an ally to all teams. And I think that's a beautiful definition of the role, and in a success case