The Twenty Minute VC (20VC)

20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao

you can essentially do by maximizing your your overall reach or you've cycled through the audiences and you have impression capping and and all of that to make sure that you're not hitting the same audience over and over again and you know that they'

The Twenty Minute VC (20VC)

20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao

a channel that has scalable fit for us, so we don't necessarily wanna build a predictable system around this. These are two of the early signs that I I tend to look at. Do most channels not get worse over time? If we look at all performance marketing

The Twenty Minute VC (20VC)

20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky

So it comes to the way how we basically launch products and how we run the whole play. The way we operate, first, we're gonna UXR the area and see, like, if there is something there worth our attention. Then we're gonna do some fake door door tests.

The Twenty Minute VC (20VC)

20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky

They're gonna hit around 50,000,000 in IRR. They grew four times since last year. And we have Lavi. Lavi is a AI cosmetologist making face care accessible. They're gonna hit around 20,000,000 in an hour this year. They're growing 30% month over month