Searching...
17 results for “direct to consumer”
Topic4 mentions across episodes
consumer
...to consumer meant to me and still means to me. And I think that a lot of the people that are supposedly direct to consumer are really not direct to consumer. They're taking some third party manufacturing and putting a brand on it and using third part
6:43 / 7:49
from transcript6:43 – 7:49
...direct to consumer marketing today. Direct to the physician is about 7,000,000,000. This is a pretty big shift in terms of where the dollars were going historically, both from within the HCP channel and then also now stealing from other buckets as we
17:14 / 18:16
from transcript17:14 – 18:16
...off with the direct consumer play very deliberately. And, you know, a big part of that is that, a, we're going cash pay. We need to unlock the traditional market forces. We need to, like, get out of the situation where the product is forced into conf
1:05:14 / 1:06:22
from transcript1:05:14 – 1:06:22
...our direct to consumer group. We'll take the research findings. And looking ahead in in the road map, combine that information, you know, about how people who don't yet have a a a metabolic condition to concern themselves with are still improving the
1:04:23 / 1:05:36
from transcript1:04:23 – 1:05:36
“Dealerships now refer customers to us, which is crazy”
...by far is is direct to consumer. So TikTok, Facebook, SEO, 20% of the customer base is referral from friends and family, and dealerships even now refer customers to us, which is crazy. And yeah. So, l
20:25 / 20:45
market insight20:25 – 20:45
...into our direct to consumer channel to really kind of build our brand and connect with our target persona. But, direct to consumer marketing is becoming very expensive, and therefore, it's become a lot slower to scale than I had originally, anticipat
43:22 / 44:31
from transcript43:22 – 44:31
...Jay Zell is gonna change his prescription. I'll change my prescription right now. You But He's on the self directed Right. So on that point. Right? So we're creating a company called Cost Plus Wellness that hasn't launched yet. It'll hopefully launch
11:08 / 12:25
from transcript11:08 – 12:25
...idea if that consumer saw the ad and then fulfilled a script or not. But it's very clear. We target a group of doctors, and then we buy third party data to see
13:30 / 14:34
from transcript13:30 – 14:34
...d to c? 99%. 99% direct to consumer. I mean, that's pretty damn great. I mean, the margins on that product must be pretty good. Yeah. Yeah. And it's, we we've scaled through meta ads, influencers,
47:55 / 49:04
from transcript47:55 – 49:04
a lifetime value model is crucial to getting DTC right. A lot of the brands that want to go into DTC and find that acquiring customers is one of the most expensive and complex parts of the business, but they only have a one off or, purchases that are
15:00 / 16:33
from transcript15:00 – 16:33
Go direct to consumer or go retail or wholesale or other other Yes. Possibilities. Mei Shu, I wanna bring you in, on drydolly. Well, it sounds like one of those innovations that really come out of your own needs, and I see a lot of women designing pr
28:27 / 29:30
from transcript28:27 – 29:30
...direct connection with consumers so that you can build a lifetime value model is crucial to getting DTC right. A lot of the brands that want to go into DTC and find that acquiring customers is one of the most expensive and
14:13 / 15:15
from transcript14:13 – 15:15
...consumer to be the main revenue driver of it. So that's why we don't do media brands where the consumer might spend all the time on, like, say, Meta, but you're actually monetizing the advertisers that go there. Right? So, but a lot of that stuff has
12:02 / 13:06
from transcript12:02 – 13:06
...the consumers who are and aren't buying your your product, and that's it's often coming through sales for a b to b company. And so, I mean, it it makes total sense. I hadn't thought about I hadn't thought about that in in the consumer landscape. But
21:26 / 23:07
from transcript21:26 – 23:07
“You and I put a bunch of stuff on shelves of a retailer. We don't really learn who is buying it. Why are they buying it? When you're in a d to c setting or social selling setting through TikTok or Amazon, you end up actually learning. And so that you can rectify your product in a much faster pace.”
...Direct connection to the customer is absolutely key. And how impactful are those insights? I mean, if you take
22:18 / 22:43
Business Mechanics22:18 – 22:43
I sell direct to consumer on my website, but really, primarily, I am doing this all in person. So you are the designer and the CEO and the sales rep. It's all you, basically. Basically. Yeah. Yeah. And and and have you broken past, a 100,000 in sales
42:44 / 43:49
from transcript42:44 – 43:49
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.