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10 results for “digital advertising”
expert on this subject matter, then L and M's are more likely to directly cite you and, you know, point to your brand and mention you as as an expert in these things. And also for a while, you know, community marketing was kind of this, like, very sl
39:39 / 40:45
from transcript39:39 – 40:45
product led marketing, every possible marketing channel under the sun and seeing if it works. And it's done in a very data driven, well informed way. The problem is that a lot of those early channels need to come with a stronger context based hypothe
20:01 / 21:18
from transcript20:01 – 21:18
Like, evaluate it. By the way, you've got all of my past purchases associated with me, and you can therefore make sure it's the perfect fit for this particular retailer because you can pair it with everyone else. You can get the conversion experience
17:55 / 19:00
from transcript17:55 – 19:00
Other ones, can be, hey. We're very, let's say, individualistic product, but can we actually create a referral mechanism for it? For b to c, that's actually very straightforward. A lot of b to c products, thrive on referrals. For b two b, it can be m
59:15 / 1:00:22
from transcript59:15 – 1:00:22
“AI marketing agency that works while you sleep - just Slack updates”
you literally just open your laptop in the morning and you get a message on Slack from Super Scale saying, look. We looked at all your ads. These two were performing. We created 10 variations based on
21:48 / 22:26
tactical advice21:48 – 22:26
Obviously, I'd highly recommend, just understanding all of the menus of these earned tactics. I should do a blog post on that, actually. And then just see what what what works for you or not because, at least ideation step of it has to happen. If you
59:54 / 1:01:01
from transcript59:54 – 1:01:01
...search, for meta advertising. You know, there's gonna be more disruption. There's gonna be more creative stuff happening. We talked about that already. I think the the thing we haven't talked much about is direct mail. And how direct mail was a lette
34:31 / 35:31
from transcript34:31 – 35:31
So thinking about outbound channels and building demand engines was the name of the game. And here, you know, one of the ways to think about that is, hey. Should we just scale the paid marketing channels that we already have working for us? And that'
17:57 / 19:04
from transcript17:57 – 19:04
...advertising is going to become more competitive. There may be new channels coming online. I posted about this last week where the real winner of AI search so far is Quora. Quora is actually Their number of citations they're seeing in Google AI overvi
54:39 / 55:59
from transcript54:39 – 55:59
“Every business does marketing whether they admit it or not”
The fact you're not spending anything on marketing really means you're not spending anything on paid ads, which is great. You know? It's great if you're not beholden to the the meta Google suite in th
21:08 / 21:32
contrarian take21:08 – 21:32
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