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11 results for “digital advertising”
...science of digital marketing and advertising by Alex Schulz, CMO at Meta, and called it the definitive book on growth and performance marketing. That moment led to today's conversation. We cover why ads pay for the Internet, while people misunderstan
0:00 / 1:06
from transcript0:00 – 1:06
...about, the digital advertising was so early and so nascent. Yeah. It was pets.com that was advertising on other .com properties. Exactly. And they're almost levered on the bubble is probably the right way to think about it. So easy come, easy go. So
1:34:30 / 1:35:38
from transcript1:34:30 – 1:35:38
...digital advertising, you know, Google's universe would not eclipse TV until 2017, 2018. Wow. So almost fifteen years in the future from when we're talking about here in 2003. Yes. That is the wildest thing that TV was bigger than digital for that lon
57:30 / 58:50
from transcript57:30 – 58:50
...advertising over the years where you see an ad on TV and maybe they hope that a month later you're going to go into a grocery store, remember that ad and buy that. That's very, very different. And that's why you're seeing a massive rise in what's cal
38:15 / 39:30
from transcript38:15 – 39:30
...advertising adoption in LatAm is just lower, and merchants are, I guess, less sophisticated or less experienced with performance advertising compared to their US or their Chinese counterparts. Neli's ad offering itself has been pretty rudimentary for
32:58 / 34:06
from transcript32:58 – 34:06
...to digital advertising on desktop. Totally. Do you remember those merry meeker decks that used to go around where they would show the mobile advertising, basically, the shortcoming. Look at all this attention that has shifted to mobile, and yet the m
3:50:59 / 3:52:03
from transcript3:50:59 – 3:52:03
You paid a placement in the Sears catalog. Retail ad networks have existed for as long as retailers basically have existed. And so all it's done is modernized that and brought it online. It's going more to below the me below the line media budgets, s
31:30 / 32:30
from transcript31:30 – 32:30
digital marketing never sleeps. So he has to check the auto data, and if not, he waste a budget and miss a growth. Here's a demo. So he can only connect Google Ad account within one click, and he can check the data through the a lot of, you know, opt
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from transcript34:31 – 35:31
...advertising is just it it it I actually don't know their numbers, but it's it's significantly larger than this direct response advertising that's dominated the web to date.
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from transcript38:12 – 39:23
advertising and promotions. PDD has built out a whole very sophisticated advertising and ad bidding system similar to Google, similar to Facebook, and and actually really similar to Amazon and Alibaba too, where merchants on the platform can pay and
1:07:29 / 1:08:33
from transcript1:07:29 – 1:08:33
...advertising, but also more storytelling capabilities. We've recently launched what we call shoppable display and shoppable video ads, where brands can have full video messages about the attributes of their products and then within one tap encourage p
37:24 / 38:33
from transcript37:24 – 38:33
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