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...research for B2B. But if you are looking for consumer platforms, which I have used in B2B contexts as well, pollfish.com is fantastic. You can get statistical significance in your results in a matter of minutes or hours,
...to no customers. Maybe you could share a little bit more about and you alluded to budget and some other pain points. What's the right way for a founder to conduct one of these interviews and really hone in on their ICP? Yeah. I have a kind of an inte
...customers well funded to pay the price? Do they have the budget? Would they be sticky so we enjoy recurring revenues, etcetera? And then once you really look deeply into these three factors, the compelling reason to buy, the the market volume, and th
barriers to adoption, etcetera. And again, the process is very similar to what I described in the potential side. You really go through each factor, you find or try to find the right data, the right evidence to support your understanding. You summari
...into the customers they're winning or losing to actually find real correlation in who they're having success with versus not. Right? Things like industry and employee size do not correlate particularly well with with positive outcomes compared to oth
“You and I put a bunch of stuff on shelves of a retailer. We don't really learn who is buying it. Why are they buying it? When you're in a d to c setting or social selling setting through TikTok or Amazon, you end up actually learning. And so that you can rectify your product in a much faster pace.”
...to the customer is absolutely key. And how impactful are those insights? I mean, if you take
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