They can help you identify trends in feedback. They also have some cool AI tools so that if you're doing pain mapping, they can do some of that heavy lifting for you, which is great. But a big part of product marketing is sales enablement and making

...to no customers. Maybe you could share a little bit more about and you alluded to budget and some other pain points. What's the right way for a founder to conduct one of these interviews and really hone in on their ICP? Yeah. I have a kind of an inte

So step number one is about generating your set of market opportunities, really understanding your landscape of opportunities. Step number two is about evaluating them in a systematic manner so you can compare different direction. And step number thr

the power of seeing the bigger picture. And by the way, this is proven by an academic study that was done by my colleague, professor Mark Gruber and his colleagues and was published in Management Science. We know now that generating a set of market o