Searching...
10 results for “customer insights”
“You and I put a bunch of stuff on shelves of a retailer. We don't really learn who is buying it. Why are they buying it? When you're in a d to c setting or social selling setting through TikTok or Amazon, you end up actually learning. And so that you can rectify your product in a much faster pace.”
...to the customer is absolutely key. And how impactful are those insights? I mean, if you take
22:18 / 22:43
Business Mechanics22:18 – 22:43
They can help you identify trends in feedback. They also have some cool AI tools so that if you're doing pain mapping, they can do some of that heavy lifting for you, which is great. But a big part of product marketing is sales enablement and making
39:04 / 40:04
from transcript39:04 – 40:04
...customers have moved, and then you describe the benefits as well. So we spent quite a bit of time synthesizing these messages from customer and learning their observations and asking them what value did you get that you expected? What value did you e
29:15 / 30:24
from transcript29:15 – 30:24
...customer experience metrics like NPS or CSAT as a feel good thing,
15:04 / 16:08
from transcript15:04 – 16:08
...need that we've invented and what does that overlap with and what do we do that nobody else in the world does. And that is what I would refer to as becoming one of one. That you have a message that you share with customers and you share the benefits
32:56 / 34:14
from transcript32:56 – 34:14
...And I'm curious how that works with the grocer because, again, if you're the interface layer, which you so often are, at least in our house, for the customer to the grocer, you're capturing data. But what about the grocer? Do they push back on wantin
26:15 / 27:18
from transcript26:15 – 27:18
...that customers would love? Yeah. Mark and I, we would spend at least ten, twelve times a year in China. I mean, we were finding kind of owner operator factories that we could work with and we could bring ideas to, and they could help us kind of ampli
7:31 / 8:33
from transcript7:31 – 8:33
...around consumer insights and ethnographic research. I mean, we felt like we wanted to build our business around consumer problems. Find a consumer problem and then come up with a solution to that problem. That sounds like, well, what kind of moat can
8:12 / 9:17
from transcript8:12 – 9:17
thought about how do you build emerging food brands with all of the new tools that online allows you to do and what would you take to build a CPG product like we build software products. And what that means is that the AB test, the name of the produc
41:15 / 42:19
from transcript41:15 – 42:19
...Mhmm. Our customer success team being great communicators and having a playbook that's tied to those signals we're getting. And the AEs and our BDRs working in collaboration to have the right level of skill to carry good conversations. And the one th
15:45 / 17:05
from transcript15:45 – 17:05
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.