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15 results for “customer acquisition”
Topic7 mentions across episodes
customer acquisition
Concept6 mentions across episodes
customer acquisition
...of customer acquisition. This is an industry, SaaS in particular. We kick ass at orchestrated customer acquisition. Our lead funnels are dialed. We understand all of our funnels. We know the difference between top of funnel and lower funnel. We're gr
22:29 / 23:32
from transcript22:29 – 23:32
...customer acquisition. And then we hired, like, some version of CSM account manager or something like that. We're focused on customers after they closed. And we would have the same person serving customers right after they signed up.
34:20 / 35:31
from transcript34:20 – 35:31
help people find you across these more targeted entry points as well. And what you will find is that when people start with that entry point, the second place they go is they try to understand the broader vision of the company as well. We were actual
1:00:42 / 1:01:46
from transcript1:00:42 – 1:01:46
...customers after they closed. And we would have the same person serving customers right after they signed up. That was serving customers that were six, twelve months into their journey on Brex. And what we should have done and what we evolved to was b
35:17 / 36:17
from transcript35:17 – 36:17
...customers you want to attract, then the question you should ask yourself is, why is the activation rate so low? Is it because the problem is not, pressing enough? Is it because, of our software UX? And for that, I think you you should really go it go
20:54 / 22:06
from transcript20:54 – 22:06
...acquisition. Conversion rates are gonna triple and I can just go on vacation after this because the growth team's gonna hit all of our targets. We launch web, we drive traffic to it, conversion rates drop across the board. Right? Activation goes down
9:11 / 10:57
from transcript9:11 – 10:57
...customer are activated from the sign ups, and, how many are paying. So activation for us, it's basically like that one metric that you try to find in your software that's going to tell you whether or not people see the value of what you've built. So
16:27 / 17:35
from transcript16:27 – 17:35
...was a customer. Nope. It was an expense report software company. And we had that classic. I mean, we were all sitting in one room together in San Francisco. The whole company was like 30 people. And yet there was so much blame game and finger pointin
32:19 / 33:20
from transcript32:19 – 33:20
tie in between those numbers. If your conversion windows are really long, so not everybody converts within twenty four hours, let's say. And if it takes you six months, a year to convert, again, very dangerous to invest into paid marketing because th
25:30 / 26:35
from transcript25:30 – 26:35
...that Retul had in its bench. So we wanted to make sure that we were using those logos.
18:35 / 19:46
from transcript18:35 – 19:46
“Startup reveals $15K ACV pricing model just 6 weeks after launching”
that product leaders would find this to be valuable, and then transitioning to paid. And I should say, our machine learning models went live in July. So we didn't have, you know, fully functioning tec
11:13 / 11:53
tactical advice11:13 – 11:53
...customers, conversion rates, some semblance of retention or customer happiness, depending on different characteristics that exist. And so much of this data existed for you, but the company wasn't doing very much with that data prior to you joining. A
16:28 / 17:47
from transcript16:28 – 17:47
channel. What I mean by that is that a free user, when they come in and they get delighted by what they accomplished for free, they go and do marketing on our behalf. They go talk across socials. They go refer to our friends. We very carefully measur
27:34 / 28:47
from transcript27:34 – 28:47
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