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15 results for “cultural marketing”
Topic6 mentions across episodes
marketing
...marketing, particularly, I think, in areas, you know, from private equity, your business,
3:44 / 4:46
from transcript3:44 – 4:46
...marketing. So you've got a good bridge between the two. Yeah. I think the essence of product marketing is
6:03 / 7:13
from transcript6:03 – 7:13
...that marketing matters, okay, let's take the best idea that anybody's ever had, which is probably we can all debate. Some people might say Jesus or Mohammed and I'll, you know, I'll listen to that. But possibly the best idea anybody's ever had is act
17:15 / 18:14
from transcript17:15 – 18:14
...marketing is actually solving somebody's need. Right? That's why marketers by definition are curious. Like, you have to be interested. I remember when I was at NBC Universal,
22:27 / 23:48
from transcript22:27 – 23:48
...marketing the minute I walk in, I go, great. So give me your top 10 list of things you want us to do. And I'll knock it out immediately. It's simple things like, we just need competitive analysis on our top competitor. We haven't gotten that. Great.
24:56 / 26:38
from transcript24:56 – 26:38
...can just get commingled together. Kinda how would you describe in a couple of sentences what product marketing is just for people to kinda get straight in their head? Because you've come from the technical side of the house, move more towards marketi
6:13 / 7:48
from transcript6:13 – 7:48
...and that kind of becomes your calling card in the world. Like, if a company needs brand expertise, they go for this kind of flavor of CMO. Or if a company needs to really grow their pipeline or their demand gen or their consumer growth, they go for m
52:30 / 53:30
from transcript52:30 – 53:30
...is changing in a big way, their role in growth. How does marketing play a role in all of this? On one side, marketing channels are changing. On the other side, marketing's involvement into everything that product does is changing. And then number thr
28:12 / 29:42
from transcript28:12 – 29:42
And so much fidelity is lost. And when the parts are not connected, it's the client who loses. So what we did, you can think about it as we combined these things back together. Because we believe that the only way to win in the environment that we ar
8:16 / 9:16
from transcript8:16 – 9:16
...product marketing is sales enablement and making sure that we're selling value first versus just a feature list. And so having that ability to reflect on your narrative, are we selling the vision? Are we selling something a new world compared to an o
39:04 / 40:04
from transcript39:04 – 40:04
...marketing has changed dramatically over the twenty or thirty years I've been in marketing dramatically from, you know, it's not just about brand, it's about demand, but it's also about community, right? And so there's various facets in there. And the
14:43 / 16:05
from transcript14:43 – 16:05
...you would feel it because you would walk into cold rooms. Simply put, you would walk into a room and you would start start from zero. You would start from explaining who you are, where did you come from, what is wiz, who the founders were. I would wa
19:20 / 20:41
from transcript19:20 – 20:41
...operating in a silo is no longer a real possibility. So the ability to diversify your interest, maybe going from t shaped to comb shaped is probably the right approach here so that you can go deeper in different domains when it is useful for the comp
53:09 / 54:16
from transcript53:09 – 54:16
...marketing is you don't have to be so careful. I came from product and in product you have to be very careful. Meaning every decision you make, it's forever. You take the most expensive resource of a company, engineering time. You put it on building s
10:19 / 12:14
from transcript10:19 – 12:14
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