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13 results for “cultural marketing”
Topic6 mentions across episodes
marketing
You need a whole new approach for the new media landscape. And so you shouldn't have just one television ad. You should have a whole suite of different television ads for different audiences in different times of the year. And there should be a democ
3:14:59 / 3:16:00
from transcript3:14:59 – 3:16:00
...marketing. What you need are different messages that are gonna resonate on different mediums. You know, we've got the cable network landscape these days. We've got ESPN. We've got sitcoms. We've got kids' shows. We've got all this different media. It
3:14:12 / 3:15:25
from transcript3:14:12 – 3:15:25
...from a cultural standpoint. And, of course, there's a business standpoint of, as you're looking to find your next home, come and use, you know, Redfin or Rocket. Right? There was that underlying premise. We love when culture and brand magic is sittin
8:51 / 10:01
from transcript8:51 – 10:01
six or seven commercials a year. I said, how do you run the same commercial on Seinfeld that you run on daytime and that you run on, you know, late night? I said, they're all different demographics. What are you doing? They said, wow. That's interest
36:44 / 37:46
from transcript36:44 – 37:46
It is it is okay to have your spots reflect your customer base. In fact, it is advisable to have your spots reflect your customer base. Of course, you do need to pay attention and make sure that the message is gonna resonate with the audience. The ad
26:12 / 27:16
from transcript26:12 – 27:16
...marketing? Yeah. One one of them that comes to mind is, we this is a little, yeah, maybe a little controversial, but we we like to throw out the brand guidelines when it comes to creative on on growth marketing, like, intentionally have no brand guid
51:02 / 52:00
from transcript51:02 – 52:00
...made a cultural statement, but they made a category statement. The other ad that you that you mentioned and was also, you know, a bold shot was was Anthropic's jab at OpenAI. Definitely came in hard with their clawed spots. Did they win even before t
11:16 / 12:21
from transcript11:16 – 12:21
with two or three messages, right, which is just an interesting It's crazy. It's crazy. Well, have have you seen any really surprising ads? Like, I I'm just sort of playing how playing out how this this could go, and you you now have unlimited abilit
23:59 / 25:05
from transcript23:59 – 25:05
Now I do think brands should be thoughtful about what statement, if any, they wanna make. And we don't wanna be cause led. I've been saying this for a long time now. We wanna be purpose led. Right? Because when you're cause led, you're just you don't
25:27 / 26:37
from transcript25:27 – 26:37
I mean, you you need to kind of differentiate organic creatives. They tend to be a bit more on the crazy side, and then some of them just don't work at all and some completely, you know, go to the moon. And then you have meta ads or Facebook ads crea
24:44 / 25:46
from transcript24:44 – 25:46
Yeah. They were running a business that spent 5 to 600,000,000 a year on advertising worldwide. So I gathered 10 of our agents, and I took them from different demographics and different departments. I had men. I had women. I had music agents, film ag
37:29 / 38:31
from transcript37:29 – 38:31
large language and large vision models is, there has been many incredible ads that's been created through the generations, both brands who spent millions of dollars, but also, more grassroots, you know, the Dollar Shave Club ad that kicked off that.
30:00 / 31:01
from transcript30:00 – 31:01
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