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...at more risk. Well, this kinda brings us on to,
...is transforming based on geopolitics. Let's say your business, right?
...risk is the capital allocation. Maybe you choose the wrong market, and I talked about how maybe you were expecting that market to be one to four competitors where you're gonna have those higher margins, but it ends up being a six plus market. Or mayb
...that corporate reputation actually has quantifiable value. The companies with strong reputations realized almost 5%, 4.78% unexpected additional shareholder returns, creating a reputation economy that's worth almost $7,000,000,000,000. The stakes are
you know, in a sense, you have to have your own foreign policy. Right? Every company needs to really pay attention and think there's so much baloney coming out of Washington, but then some of it sticks. Right? Some of it is not bluster, but is actual
So I think those are a couple things, couple ways to think about it. I mean, there's a lot of scenario planning. I talked to a Brazilian CEO today. Right? So they're suddenly threatened with, you know, enormous, levels of tariffs that are purely pers
At the same time, I think the the, quote, bad actors have access to AI also. Right? And the the volume of, of attacks and of faints that are that are underway for businesses, for each of us as individuals, the scams going on, they are they are growin
...risks right now is even less around the impact on the economy from what's going on in the Strait Of Hormuz and energy. The bigger risk that many companies are talking about is do we have a cyber attack or attack on critical infrastructure that spins
...corporate diplomacy. It's about storytelling of what your business stands for. If you're a US headquartered business, are you playing the patriotism game, or are you playing the globalist game? It's hard to play both of those. But also, we sort of ne
Bob, I had boards and c suites asking me, like, hey, if this thing goes really sideways, what does it cost us? Reputation is not an extra thing you bolt on at the last minute and go, oh, shit. What if something goes wrong? It's it's a part of the pro
And they really made my my daughter understand that the consequence of cyber security is not just loss of money or personal identifiable information. It's the cybercrime in the floor that is fueling political blackmail and funding guns and drugs and
how the human factors part of this is the most important one to focus on? Well, there's certainly an educational element and you also have to look at how people get paid in the motivation. So typically they're gonna call a help desk. Okay? How does a
...risks are, you can't really tell what's gonna happen on the energy front. But knowing what do you know, what don't you know, and are there actions that can be taken? And then you act. And that's why right now, you know, there's a million different sc
And nowadays, it's not just your virtual data, it's not just your virtual systems, but now they're going after physical systems like refineries, for example, or pipelines and trying to shut those down either to try to get a ransom payment or actually
the federal government thanks to the tariffs. Yes. One of the anxieties in markets is what's been happening at the long end of developed market yield curves and sort of bond yields blowing out. If there is some perception that, okay, deficits are alr
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