Searching...
12 results for “corporate messaging”
...part of corporate missions. As you talk to business leaders, what do you find is effective in helping them understand their broader responsibilities to stakeholders? Daniel Goleman (3zero 30 It's an interesting question, Jeff. Couple of years ago, th
28:28 / 29:31
from transcript28:28 – 29:31
...will change, messaging will change, products will change. Right? But that name is there. So I like to talk about this idea of cumulative advantage. Right? Over time, as people buy more and more of the product, they see it more often. They that their
15:00 / 16:00
from transcript15:00 – 16:00
If you're starting with one of the most iconic and beautiful and beloved car brands that has the luxury of having almost no cars in the world that could undermine what you want to stand for going forward, it's perfect. Own that. That's brilliant. And
38:55 / 40:00
from transcript38:55 – 40:00
in huge volume across a comparatively small fixed cost base? Manufacturing businesses are like that. Software businesses are like that. Cloud computing is like that. Exactly. And the businesses that get the biggest tend to benefit from this principle
3:17:55 / 3:19:02
from transcript3:17:55 – 3:19:02
And we think people buy things because the quality of the product I think that's why they don't buy it again if it's a bad quality, but they actually buy things because they read some words that help them understand really quickly how this could solv
8:56 / 10:08
from transcript8:56 – 10:08
This is a very human thing, but people want their boss to be happy. Right? They they they wanna be okay with their boss, And so they're thinking about, I don't know if my boss would like this. You know? He's more conservative or she's more conservati
53:07 / 54:20
from transcript53:07 – 54:20
...like corporate citizenship out in the world, but you you have to be mindful of the way that people are receiving things. So the way, Bob, that we did things at Starbucks back in the, you know, mid twenty tens in a different political environment with
11:56 / 13:06
from transcript11:56 – 13:06
declining sales. Right? That's why they said, what can we do to ignite or spark the next wave of growth for the business? So we have to give them kudos for saying, hey, we can't just keep going down the path we're going. We need to change something.
6:35 / 7:51
from transcript6:35 – 7:51
by being authentic and not being overtly cool, you're actually at the tail end of a new a new approach. And, you know, there there is an era where there was a lot of cool in in enterprise products, but they just didn't deliver. Right? And so then you
1:04:33 / 1:05:37
from transcript1:04:33 – 1:05:37
Sometimes it's just obvious. Eat more chicken has made Chick fil A billions and billions and billions of dollars. Yeah. We're gonna test market it, but that's gonna freaking work. And kids love aquariums. I thought of that because we were in London,
12:46 / 13:48
from transcript12:46 – 13:48
...corporate reactions to ICE activities in Minneapolis, how AI is impacting reputation of tech companies and more. That's after the break. Stay with us. This is Mike Nicholas, Capital One business customer and cofounder of Ansett Uncles, a plant based
15:46 / 17:01
from transcript15:46 – 17:01
I love these everyday categories. I love everyday items because I think you can, if you're lucky, create or meet people, invest in things that folks get to use every day, and what a treat. So I love art and design. The idea that you could take someth
3:00 / 4:04
from transcript3:00 – 4:04
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.