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15 results for “corporate communications”
Topic2 mentions across episodes
Communications
...to things like corporate citizenship out in the world, but you you have to be mindful of the way that people are receiving things. So the way, Bob, that we did things at Starbucks back in the, you know, mid twenty tens in a different political enviro
12:40 / 13:53
from transcript12:40 – 13:53
...global communications firm. At a time of incredible disruption from AI to ice shootings in Minneapolis, I wanted to talk to Corey about the unprecedented reputation challenges facing businesses and brands. Corey's pre Berson roles included advising H
2:17 / 3:19
from transcript2:17 – 3:19
...part of corporate missions. As you talk to business leaders, what do you find is effective in helping them understand their broader responsibilities to stakeholders? Daniel Goleman (3zero 30 It's an interesting question, Jeff. Couple of years ago, th
28:28 / 29:31
from transcript28:28 – 29:31
So, you know, they wanna shine when they're presenting to senior leadership, but with everyone else, they're kind of calling it it. And I just don't think that you're gonna be able to get enough reps to actually get good at executive communication if
9:00 / 10:00
from transcript9:00 – 10:00
...approach it on a corporate level as well. Yeah, Scott. I remember from my time in journalism, and I was I had a media career for about ten years, that there were always two types of communications professionals that I would work with on the other sid
8:57 / 10:15
from transcript8:57 – 10:15
We level set the communication patterns of the organization to make sure that our messaging is consistent and clear and concise across those three sets of constituents. And I think that's really important. And I think it's something that sometimes pe
29:08 / 30:17
from transcript29:08 – 30:17
...communications and storytelling often shows up as a core trait that they're looking for. It didn't used to be the case, but businesses have become more complex. Storytelling is more important than ever. We've got hybrid teams, global teams, Just gett
6:55 / 8:06
from transcript6:55 – 8:06
...of a corporate CEO for a very long time was to get up on stage and just say absolutely nothing in any sort of public event. I actually was on a board with the CEO who very firmly believed this and he literally would come off stage having very deliber
6:11 / 9:04
from transcript6:11 – 9:04
We move from an annual report that was not particularly powerful and maybe was hiding some good news and maybe some of the bad news if you deep into the reporting. One of my pieces of advice to GPs and people in my role is always don't assume your in
31:28 / 32:37
from transcript31:28 – 32:37
...brands, corporate messaging, corporate crisis management, Like, all these playbooks that they teach at business school were very specific to a time and place that had a very small number of centralized media outlets with tremendous influence and cont
26:11 / 27:24
from transcript26:11 – 27:24
...corporate brand, like, the whole idea that there's, like, a corporate, like, trademark and then the whole idea that you like as a business, you basically load everything into that thing and that that thing, whether it's General Electric or internatio
6:01 / 7:39
from transcript6:01 – 7:39
sort of get their get their message out there or or their their company's message. Yeah. So this is a good so there's a good subtle point in this that you're mentioning and Mark alluded to earlier, which is, like, people don't trust companies and you
1:35:55 / 1:37:04
from transcript1:35:55 – 1:37:04
super important element is to make sure that you have a a really strong presales team to bridge that gap between the product and engineering organization and the sales organization. And then the second thing is having regular cadence of communication
36:47 / 37:55
from transcript36:47 – 37:55
So I'm hearing is, like, if you're having a hard time people buying into what you're trying to convince them to do or you're finding people are doing not what you ask them to do, it's likely, a issue with your ability to communicate. It's probably no
8:11 / 9:19
from transcript8:11 – 9:19
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