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...that content to answer questions. Now this actually produces kind of a revival, if you will, of some of the SEO strategies that I think have sort of died off, if you will. Like for example, editorial SEO, everyone's so skeptical about it. It's like,
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from transcript38:57 – 40:06
...viewed, visible, indexed in these knowledge bases that are essentially being indexed by these systems, you still need to focus on the same things. And that includes managing core web vitals, making sure that your website is actually crawlable, has st
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from transcript38:13 – 39:19
...to fame on content strategy will be harness user generated content, whether it's user generated templates, whether it's user generated case studies review, whatever it is. You need to start investing into it now, creating a library out of it, using i
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from transcript58:29 – 59:37
...content. And where do you spread it to get your leads and customers? I would say it's actually the same. It's just the format with which you can create it has exploded. And so it's like and the the biggest challenge I find with startup founders is ac
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from transcript20:59 – 22:02
...kind of content strategy for those who have twenty years of experience with managing compensation. There are different messages. There's different value. There's different pain points that we're solving. And so it just makes it so much easier, honest
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from transcript27:42 – 28:53
...content, the way you distribute it has gotten really layered. There's just many more layers you need to think about when it comes to, like, SEO content. And where do you spread it to get your leads and customers?
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from transcript20:03 – 21:18
Yeah. Absolutely. And I think what is all too common and an an easy trap to fall into in terms of what not to do first Is by starting with an idea for a product and working backwards to find an audience and find people who have that pain point. I've
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from transcript2:59 – 4:05
has to understand that they have to partner with sales. And so it is about meeting them where they are right meet with the salespeople regularly listen to them, find out what they need. Sometimes I've walked into companies and said, Okay, they all th
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from transcript24:56 – 26:38
...write content about it. The content was actually unique because no one at the time was actually sharing the actual sales prospecting that messages that they would be sending. So that would help our user understand what's working and what's not. And a
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from transcript8:59 – 10:13
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