Searching...
13 results for “content production”
Topic2 mentions across episodes
Content production
“The worst thing you want to do is invest in content production, performance marketing, anything without truly understanding who you're talking to, like quite literally.”
...in content production, performance marketing, anything without truly understanding who you're talking to, like quite literally. So the first thing that I would do is this user research we're talking a
26:18 / 26:37
Bold/Contrarian26:18 – 26:37
...content is not a publish it and forget about it for four years for these businesses. It's something that every six months or every three months has to be refreshed and updated to make sure it's really performing for you. It's more of a digital billbo
8:58 / 10:12
from transcript8:58 – 10:12
...viewed, visible, indexed in these knowledge bases that are essentially being indexed by these systems, you still need to focus on the same things. And that includes managing core web vitals, making sure that your website is actually crawlable, has st
38:13 / 39:19
from transcript38:13 – 39:19
Content is a way to make it easy for people to get out of that. Inspire them to change their diet. Maybe it's the world of healthier diet. Maybe it's the world of more diversified diet. And so that's why we integrated recipe very deeply into the Inst
1:07:30 / 1:08:30
from transcript1:07:30 – 1:08:30
...content creation, media creation is a team sport. Like, there's multiple touch points. There's a review process. There's collaboration baked into it. That should have been one of our natural advantages.
21:42 / 22:47
from transcript21:42 – 22:47
...content not go down? If you think about what this does to demand and supply chart, this is a supply shock creating excess supply or a massive increase in supply, which will inevitably increase the price by which demand is willing to pay. Do not worry
28:06 / 30:52
from transcript28:06 – 30:52
...content, or and and I didn't say the business model, but I said the value creation model because the third part is really important, which is a lot of people just created content for the ego of knowing that other people were were doing the, you know,
3:05 / 4:06
from transcript3:05 – 4:06
...it's easy to create a generic answer. Right. You can just spam the hell out of LinkedIn and yeah. That's horrible. But what but what we really believe in is is what we call information gain content. So content is adding something to the conversation.
2:37 / 4:14
from transcript2:37 – 4:14
...content creation. How does AI impact search and SEO, do you think, most significantly in the next couple of years? I think AI for content generation is still problematic
26:59 / 28:48
from transcript26:59 – 28:48
...content. I think, with everything that is happening with AI and SEO at the moment, your biggest claim to fame on content strategy will be harness user generated content, whether it's user generated templates, whether it's user generated case studies
58:29 / 59:37
from transcript58:29 – 59:37
...content go away, if you can no longer sell something, if you can no longer sell ads against something, if you can no longer even get the ego hit. Because if people aren't going to the original source, you don't even know. If you write some incredibly
30:50 / 31:52
from transcript30:50 – 31:52
...content plays. And I think the real question with AI is which content gets fully commoditized versus which content ends up being truly unique. And I don't think we've fully seen that play out yet. But if you think about recipe content, you can now wi
1:08:13 / 1:09:25
from transcript1:08:13 – 1:09:25
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.