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14 results for “content curation”
Content is a way to make it easy for people to get out of that. Inspire them to change their diet. Maybe it's the world of healthier diet. Maybe it's the world of more diversified diet. And so that's why we integrated recipe very deeply into the Inst
1:07:30 / 1:08:30
from transcript1:07:30 – 1:08:30
...content and then AB test headlines trying to figure out which one generated the largest cortisol response to get the most clicks. Or if you guys remember Demand Media. Demand Media, I mean, Buzzfeed, I mean, there's a whole bunch of folks that were j
13:29 / 15:27
from transcript13:29 – 15:27
...content. But the way I think about it is that content is fundamentally inspiration. And I think when you develop a business that is based on inspiration, not just utility, you have a fundamentally more valuable business. And this is something that we
1:06:40 / 1:07:48
from transcript1:06:40 – 1:07:48
...viewed, visible, indexed in these knowledge bases that are essentially being indexed by these systems, you still need to focus on the same things. And that includes managing core web vitals, making sure that your website is actually crawlable, has st
38:13 / 39:19
from transcript38:13 – 39:19
...content is not a publish it and forget about it for four years for these businesses. It's something that every six months or every three months has to be refreshed and updated to make sure it's really performing for you. It's more of a digital billbo
8:58 / 10:12
from transcript8:58 – 10:12
...it's easy to create a generic answer. Right. You can just spam the hell out of LinkedIn and yeah. That's horrible. But what but what we really believe in is is what we call information gain content. So content is adding something to the conversation.
2:37 / 4:14
from transcript2:37 – 4:14
...content. So I get a content scoring tool, which then looks at all the results in Google, and it says these are all the things that the other articles are are saying and then this is what you haven't said yet. So here are recommendations for how to be
24:43 / 25:47
from transcript24:43 – 25:47
...content you could give to an L. M. Right? Because people are going to chat to me, like, how do I solve this problem? And it's like, here you go. I think it can be done well, and it can be really helpful in those cases. I think there's a lot of things
42:04 / 43:19
from transcript42:04 – 43:19
...expert content that you mentioned, if you look at some of the models like MedPalm two from Google, which is a couple years old now, it outperformed human physicians, the average human physician in terms of output.
16:32 / 17:51
from transcript16:32 – 17:51
...the content in the first place, right, rather than having it do a follow-up? Well, you just can't include everything. Right? Like, maybe there's just different branches you could take, so the branching factor is high. For sure. There's limits on cont
45:45 / 46:59
from transcript45:45 – 46:59
one strategy that you can use is what are all the questions people are asking you on your sales calls, customer support, on Reddit? Mine all those questions that exist somewhere else. Probably those similar those same questions are being asked in cha
23:54 / 25:01
from transcript23:54 – 25:01
...that content to answer questions. Now this actually produces kind of a revival, if you will, of some of the SEO strategies that I think have sort of died off, if you will. Like for example, editorial SEO, everyone's so skeptical about it. It's like,
38:57 / 40:06
from transcript38:57 – 40:06
...content. I think, with everything that is happening with AI and SEO at the moment, your biggest claim to fame on content strategy will be harness user generated content, whether it's user generated templates, whether it's user generated case studies
58:29 / 59:37
from transcript58:29 – 59:37
...you have to sweat over it. And actually so for example, here's a few things that I'm, like, half implementing, partially implement, or I am implementing, but I wanna implement more. Right? And it's this kind of thing you want, obviously, come to you
50:56 / 52:17
from transcript50:56 – 52:17
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