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9 results for “brand visibility”
...brand, I should say, becomes stronger and stronger. So you want that name to to to stick in their mind to be distinctive be because distinctiveness is what creates that cumulative, advantage. The second thing is this notion of what I call, asymmetric
15:00 / 16:00
from transcript15:00 – 16:00
...how much visibility you have on the Internet. So underneath the ranking is actually something similar to what matters to you, which is, you know, how much of a footprint is there of a brand online and thus what LLMs are trained on. And so As a comp a
41:12 / 42:17
from transcript41:12 – 42:17
to help them sort of write a longer rationale for why this these names, if they're presenting three names to the president of their company or or the CMO, why these names make a lot of sense, and and to help them develop what we call prototypes. So w
51:00 / 52:01
from transcript51:00 – 52:01
...when you just put a logo on that undermines many of the awareness assets you already had going for you. Feels like they got very, you know, very controversial. They went against the status quo, more maybe than they should. I don't know. What do you w
38:55 / 40:00
from transcript38:55 – 40:00
...brand, you know, $50,000,000,000 market cap. And, essentially, the business is like a well oiled machine. The the gross margins are immaculate. It's run perfectly, except for they have this one reliance, which is all of their top of funnel relies on
12:45 / 13:52
from transcript12:45 – 13:52
...You know, the Tiffany ring versus the unbranded ring. Yep. I think there's another way that branding shows up. K. We said that IKEA doesn't have brand power last episode. That's obviously not true. It might be technically true in that they don't take
3:17:55 / 3:19:02
from transcript3:17:55 – 3:19:02
You may recall when the International House of Pancakes decided to falsely announce they were changing their name to the International House of Burgers and, like, made a new logo because they wanted Buzz. This is a Wendy's Twitter tactic. Buzz does n
39:36 / 40:46
from transcript39:36 – 40:46
...brand very, very quickly. Can you tell us in a little bit more detail what GEO is? Like, what how you are improving visibility for customers and and show them how visible they are, but also talk more about this content production piece that you're no
5:02 / 6:15
from transcript5:02 – 6:15
...branding should constantly be a double sided conversation of you're speaking something, you're seeing how it's being responded to, and you're, adjusting. Now the two most important words that I like to go back to with branding are differentiation and
33:00 / 34:04
from transcript33:00 – 34:04
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