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6 results for “brand visibility”
...brand, I should say, becomes stronger and stronger. So you want that name to to to stick in their mind to be distinctive be because distinctiveness is what creates that cumulative, advantage. The second thing is this notion of what I call, asymmetric
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from transcript15:00 – 16:00
to help them sort of write a longer rationale for why this these names, if they're presenting three names to the president of their company or or the CMO, why these names make a lot of sense, and and to help them develop what we call prototypes. So w
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from transcript51:00 – 52:01
...when you just put a logo on that undermines many of the awareness assets you already had going for you. Feels like they got very, you know, very controversial. They went against the status quo, more maybe than they should. I don't know. What do you w
38:55 / 40:00
from transcript38:55 – 40:00
...You know, the Tiffany ring versus the unbranded ring. Yep. I think there's another way that branding shows up. K. We said that IKEA doesn't have brand power last episode. That's obviously not true. It might be technically true in that they don't take
3:17:55 / 3:19:02
from transcript3:17:55 – 3:19:02
You may recall when the International House of Pancakes decided to falsely announce they were changing their name to the International House of Burgers and, like, made a new logo because they wanted Buzz. This is a Wendy's Twitter tactic. Buzz does n
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from transcript39:36 – 40:46
...branding should constantly be a double sided conversation of you're speaking something, you're seeing how it's being responded to, and you're, adjusting. Now the two most important words that I like to go back to with branding are differentiation and
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from transcript33:00 – 34:04
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