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14 results for “brand strategy”
...story brand that draws on Joseph Campbell and the others.
13:31 / 14:40
from transcript13:31 – 14:40
...brand is at the core of that. For Cracker Barrel, it's around that southern hospitality and comfort. Okay? That is a non negotiable. I think with the logo change I mean, y'all can see the second logo. It's not exactly screaming southern hospitality.
6:35 / 7:51
from transcript6:35 – 7:51
...branding should constantly be a double sided conversation of you're speaking something, you're seeing how it's being responded to, and you're, adjusting. Now the two most important words that I like to go back to with branding are differentiation and
33:00 / 34:04
from transcript33:00 – 34:04
...when you just put a logo on that undermines many of the awareness assets you already had going for you. Feels like they got very, you know, very controversial. They went against the status quo, more maybe than they should. I don't know. What do you w
38:55 / 40:00
from transcript38:55 – 40:00
...brand, I should say, becomes stronger and stronger. So you want that name to to to stick in their mind to be distinctive be because distinctiveness is what creates that cumulative, advantage. The second thing is this notion of what I call, asymmetric
15:00 / 16:00
from transcript15:00 – 16:00
This is a very human thing, but people want their boss to be happy. Right? They they they wanna be okay with their boss, And so they're thinking about, I don't know if my boss would like this. You know? He's more conservative or she's more conservati
53:07 / 54:20
from transcript53:07 – 54:20
And we think people buy things because the quality of the product I think that's why they don't buy it again if it's a bad quality, but they actually buy things because they read some words that help them understand really quickly how this could solv
8:56 / 10:08
from transcript8:56 – 10:08
...to rebrand and make a different promise, and they are switching to all electric, which I'm in favor of. But they made, I think, a very significant error, which is if you're going to start a car company, a 100,000,000 or a billion dollars are gonna ge
38:15 / 39:28
from transcript38:15 – 39:28
...of, strategy for Lunor. I think I'm saying that correctly. He he gave us a a amazing presentation about the basics of branding and design for new founders. And so I've got little summaries. The first segment here, the difference between your brand an
32:13 / 33:18
from transcript32:13 – 33:18
...and as, hopefully, what what goes beyond this idea of what we think of when we think about brands and branding
53:54 / 55:04
from transcript53:54 – 55:04
...you shift brands, one one of the first things you gotta find out is why do people love that brand?
10:28 / 11:37
from transcript10:28 – 11:37
...to new heights. At Starbucks, Brian's taking on a business in a reputational
0:44 / 1:46
from transcript0:44 – 1:46
...brand. But I think in the early stages, actually, like, I think brand is almost sophisticated. Like, for for people in the first year or two of or of operation,
1:04:33 / 1:05:37
from transcript1:04:33 – 1:05:37
...brand journey. And they do this, and all the while, the product is is not working and the sales isn't working, the marketing isn't working. I think you've gotta start with sales and marketing. You better start with product. And then you can start a b
57:25 / 59:00
from transcript57:25 – 59:00
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