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6 results for “brand recognition”
“How much brand recognition does your original brand actually have?”
...brand recognition do you believe that your original Five Dot Post brand has? I think that's a great point. When we first started, we didn't know it would take off. So we were like, people will find t
13:27 / 14:06
founder story13:27 – 14:06
...brand, I should say, becomes stronger and stronger. So you want that name to to to stick in their mind to be distinctive be because distinctiveness is what creates that cumulative, advantage. The second thing is this notion of what I call, asymmetric
15:00 / 16:00
from transcript15:00 – 16:00
does for them, what how it helps them to imagine, which is a fundamental role of of any name. Slight tangent, but I'm gonna go to ARC kind of research. We do mostly quantitative research now, but for years, we did, qualitative work, and we still do.
1:07:25 / 1:08:29
from transcript1:07:25 – 1:08:29
...You know, the Tiffany ring versus the unbranded ring. Yep. I think there's another way that branding shows up. K. We said that IKEA doesn't have brand power last episode. That's obviously not true. It might be technically true in that they don't take
3:17:55 / 3:19:02
from transcript3:17:55 – 3:19:02
...when you just put a logo on that undermines many of the awareness assets you already had going for you. Feels like they got very, you know, very controversial. They went against the status quo, more maybe than they should. I don't know. What do you w
38:55 / 40:00
from transcript38:55 – 40:00
...branding power under Hamilton's definition. It's latent branding power.
2:20:16 / 2:21:22
from transcript2:20:16 – 2:21:22
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