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12 results for “brand partnerships”
“When your brand partnership explodes past expectations, should you spin it off?”
...brand name or evolve it into a standalone identity? And are there benefits to maintaining
12:13 / 12:55
tactical advice12:13 – 12:55
you wanna build a partner program with pensions. That's great. What's your definition of partnership? Well, to the GP, it's often, well, we don't have to fundraise for very long. It happens in two months instead of two years. That's not what the LP i
45:41 / 46:47
from transcript45:41 – 46:47
And I think that there was a cadre of folks in the direct lending space who were like, we're the dominant market player, and we disrupted it. When you went out to tell that story in the early years, what are the most important ways that you found jus
21:47 / 22:50
from transcript21:47 – 22:50
We want you to lock arm in arm with us, and we wanna navigate this together. It was a meeting of our philosophy of how to be partners, married with their intent of where to direct capital, and we've continued that. There are fair number of firms in t
23:20 / 24:21
from transcript23:20 – 24:21
Like, where do I want to make bets is kind of what they're thinking in terms of the total portfolio approach. I often tell asset managers, GPs, that the true test of a successful partnership with a limited partner is that you can point to a part of t
14:55 / 16:09
from transcript14:55 – 16:09
Why that set of relationships matters is today, we're able to work with a given middle market private equity sponsor and say to them, we can invest directly in your fund. We can co invest with your portfolio companies across your funds. We can provid
33:40 / 34:46
from transcript33:40 – 34:46
And so we brought in a third party passive partner, these folks at Lincoln Peek, who are amazing and have been amazing partners for fifteen years. They are passive, but they are incredibly value added. And one of the ways they were incredibly value a
23:59 / 25:17
from transcript23:59 – 25:17
...brand around the firm? Well, I think there's a difference between brand and notoriety. When I think of brand, I think of our reputation. All of us have always been super hyper focused on our reputation, that we will always be acting in our clients' b
1:01:31 / 1:02:33
from transcript1:01:31 – 1:02:33
...of different things that have nothing to do with the name of our firm. They were runner-up names, actually, to our firm, and we created sub brands so that it was a entity unto itself. One of the problems we've seen when company firms scale is that th
11:22 / 12:38
from transcript11:22 – 12:38
...brands that, you know, of course, we could talk about how amazing Blue Bottle Coffee is or Sweetgreen or Peloton, all these things have been. But But I also think there's, like, amazing brands in the world. You know? Toyota, people love their like, t
42:35 / 43:48
from transcript42:35 – 43:48
But if it's codified in the contract, it almost goes outside the partnership. What I'm talking about true partnership is what happens outside the contract. And you're not interpreting every gray area for yourself. You start interpreting gray areas fo
46:28 / 47:35
from transcript46:28 – 47:35
That is something they can take and deliver with pride, which feels really good. I'm curious how you think about adding value to your partners beyond just the knowledge and the performance you're delivering. Quite different, I would imagine, sitting
35:57 / 37:06
from transcript35:57 – 37:06
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