Searching...
6 results for “brand building”
...brand, I should say, becomes stronger and stronger. So you want that name to to to stick in their mind to be distinctive be because distinctiveness is what creates that cumulative, advantage. The second thing is this notion of what I call, asymmetric
15:00 / 16:00
from transcript15:00 – 16:00
to help them sort of write a longer rationale for why this these names, if they're presenting three names to the president of their company or or the CMO, why these names make a lot of sense, and and to help them develop what we call prototypes. So w
51:00 / 52:01
from transcript51:00 – 52:01
...with building the brand and then try to fill it with the product later. So you have to start start with the product.
20:14 / 21:16
from transcript20:14 – 21:16
...a brand and design question, which is at the beginning, you need to define a personality to who your organization is. And that personality is either something that people gravitate to or they're repelled by. And you and I have worked with a couple of
53:12 / 54:23
from transcript53:12 – 54:23
...brand. You know, like, you've done this. It's founder references. It's the fact that you have some kind of value add proposition that's tangible. What are the different elements? And if you were to force rank those things that help you win consistent
24:04 / 25:11
from transcript24:04 – 25:11
...brand, and you can build an amazing brand that doesn't necessarily lead to community. You have brands like Patagonia
54:39 / 55:50
from transcript54:39 – 55:50
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.