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...the brand names first, and then what language are they using in this space? So so because we wanna be we have to be distinctive. If a brand name isn't distinctive, you lose. Right? Then then you're imitating, and that's a form of suicide. I think, yo
20:14 / 21:17
from transcript20:14 – 21:17
...brand, I should say, becomes stronger and stronger. So you want that name to to to stick in their mind to be distinctive be because distinctiveness is what creates that cumulative, advantage. The second thing is this notion of what I call, asymmetric
15:00 / 16:00
from transcript15:00 – 16:00
...when you just put a logo on that undermines many of the awareness assets you already had going for you. Feels like they got very, you know, very controversial. They went against the status quo, more maybe than they should. I don't know. What do you w
38:55 / 40:00
from transcript38:55 – 40:00
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