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12 results for “audience targeting”
...target audiences are. The CNN audience is very different than the TikTok audience, obviously. The Facebook audience is kind of hybrid. Right? But, again, let's meet people where they are and give them content at points. Like, as we sit here today, we
20:08 / 21:18
from transcript20:08 – 21:18
...the targeting systems you mentioned is they can, like you said, target one person. I think Latanya Sweeney said, in The US, if someone's birth date, gender, and ZIP code are known, they can be individually identified reidentified. So, obviously, we'r
54:43 / 55:51
from transcript54:43 – 55:51
...obviously. The Facebook audience is kind of hybrid. Right? But, again, let's meet people where they are and give them content at points.
19:28 / 20:35
from transcript19:28 – 20:35
...your audiences over time. I find that this is true with other channels as well if you think about that methodology, even like SEO, right, when you're targeting specific topics or groups of keywords. Let's say Descript early days, we're really targeti
16:48 / 18:20
from transcript16:48 – 18:20
...in pretty broad swaths. Targeting tends to be really important in direct response advertising and less important in brand advertising because you're going for the bigger, broader base. I guess, yeah, did you need all that targeting capability for tho
41:50 / 43:01
from transcript41:50 – 43:01
...audiences is a foundation of most ad systems now. It's the idea that as an advertiser, you want to reach people who are similar to your customers. So if you're a bank and you have, say, a 100,000 customers, how can you give this set of customers to y
32:57 / 34:09
from transcript32:57 – 34:09
...some ways, targeting some of these video placements is more interruptive to the consumer experience, whereas a lot of static ads, you know, kind of browsing, click something, go up into a new tab, you can kinda get some things done, you can come back
26:57 / 28:17
from transcript26:57 – 28:17
starting to expand into television, podcasts, micro influencers. I think one of the things I saw at HIMSS is there are pockets of opportunity with CTV for advertising on television. So, you know, there's definitely a heavy paid strategy, but it's mak
36:44 / 37:45
from transcript36:44 – 37:45
...custom audiences and stuff, it was, like, yeah. Bed Bath and Beyond, and there's, like, 20% off coupons or whatever. And the reason why direct mail if you were wondering, like, what the hell is direct mail about? The reason why is because the primary
36:39 / 37:45
from transcript36:39 – 37:45
...targeting. I mean, you could target one person. Yes. And as an advertiser, you're like, this is magic. I can acquire exactly the customers that I want. Of course, that's at the expense of the users, and Facebook has walked back a lot of this and made
54:01 / 55:00
from transcript54:01 – 55:00
or is there a freemium in the middle with some paid and some free, some ad supported and some not that is how we get to a hybrid? In any of those cases, yes, search will change as a mix of your channel but the thing you need to look at is volume and
38:06 / 40:08
from transcript38:06 – 40:08
And so for those that couldn't code previously, you can now go and you can get your wow moment very quickly. The counter to that, though, is that a lot of people don't complete their product. You know? I think there was some stat that 80% of Vibe cod
17:10 / 18:16
from transcript17:10 – 18:16
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