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16 results for “ai positioning”
Topic6 mentions across episodes
positioning
...twice. I love seven powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, first? Counter positioning is where you take what someone else's, like, core messaging or core positioning in the market
45:43 / 46:50
from transcript45:43 – 46:50
...positioning is where you take what someone else's, like, core messaging or core positioning in the market, and you take the exact opposite and you use that as your strength rather than your weakness. And so the example with Brex is Brex really stood
45:29 / 46:44
from transcript45:29 – 46:44
...twice. I love seven powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, first? Counter positioning is where you take what someone else's, like, core messaging or core positioning in the market
46:20 / 47:31
from transcript46:20 – 47:31
...positioning against Brex is just genius marketing, which is So you said counter positioning twice. I love Seven Powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, personally? Counter position
44:59 / 46:38
from transcript44:59 – 46:38
...positioning. Mhmm. And we ran through a a series of questions. I'm I'm a car guy, so a lot of my analogies have to do with cars. And so for example, we asked ourselves, are we the Ford of email? No. Not really. Are we the Mercedes of email? Not quite
29:10 / 30:18
from transcript29:10 – 30:18
...positioning, it's clear that Superhuman is a premium tool for a premium market. And step three is develop your pricing. Now there are many many ways to develop pricing but one of the easiest ways, this will appeal to the business school guy in you, i
31:25 / 32:33
from transcript31:25 – 32:33
We know digital ads are amazing, but if you wanna stand out in 2025, maybe you need to think a little bit bigger. And a great way to do that is out of home advertising. Yes. You know, those really impressive billboards you see everywhere or even the
30:41 / 31:48
from transcript30:41 – 31:48
...positioning the battle for your mind. And it struck me how the most well known brands have stood for one clear thing. Like, they have a clear position. And so in order for Superhuman to be memorable, I believed that we needed to occupy a clear positi
43:27 / 44:33
from transcript43:27 – 44:33
Here are some ideas with the retaining wall by the fence, which will require leveling out the rest or keeping the slope, a building, a terrace, garden with a link. And on the next slide, it sent them to a landing page for Neighborbrite with these fou
29:58 / 31:03
from transcript29:58 – 31:03
is the quality of the plan times the acceptance. And so five times five is is a lot bigger than 10 times one. So the acceptance part and the creating of buy in and getting people comfortable with, like, how jobs are changing, how their work is changi
12:00 / 13:02
from transcript12:00 – 13:02
Then let's look at intent. Here, the question is, how can we make our outbound motion better? And the the approach that we've been taking on on generating pipeline, most people, unless you're an AI company, are always looking for more pipeline. And s
25:31 / 26:32
from transcript25:31 – 26:32
...And Superhuman is the best email tool on the market. We fortunately have the metrics to show this. One of the cool things about selling an email tool is you can compare the thirty days prior to using Superhuman to the thirty days after or the year be
1:05:58 / 1:07:02
from transcript1:05:58 – 1:07:02
Founders, let's talk about building your brand here in the real world. We know digital ads are amazing. But if you wanna stand out in 2025, maybe you need to think a little bit bigger. And a great way to do that is out of home advertising. Yes. You k
29:59 / 31:06
from transcript29:59 – 31:06
Most enterprises are not going to be the first one to buy a new software. So instead, what you want to do is define your ICP. Your ICP is your ideal customer profile, and then create your target list. So basically, take a look at the customers who ar
33:44 / 34:46
from transcript33:44 – 34:46
optionality. The one ad that performed the best actually still performs very well today is a static photo of unkibble on the shelf in our office. So our hero product on a shelf in the office with a sticky note attached to it that says 20% off. Litera
41:15 / 42:29
from transcript41:15 – 42:29
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