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14 results for “ai advertising”
“Two types of marketers are emerging in the AI advertising revolution”
...the advertising market, which is basically people that are already running ads today, and that market is obviously larger than I can define even in just one single format segment. And then you have th
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market insight18:00 – 18:35
...stage of AI advertising is incredibly better targeting to show me the right video and then show me the right ad. And we think that's driven fifties to 70,000,000,000 of extra sales to Meta by adopting AI. But then the next piece is if you're a small
42:47 / 43:49
from transcript42:47 – 43:49
...advertising over the years where you see an ad on TV and maybe they hope that a month later you're going to go into a grocery store, remember that ad and buy that. That's very, very different. And that's why you're seeing a massive rise in what's cal
38:15 / 39:30
from transcript38:15 – 39:30
Like, evaluate it. By the way, you've got all of my past purchases associated with me, and you can therefore make sure it's the perfect fit for this particular retailer because you can pair it with everyone else. You can get the conversion experience
17:55 / 19:00
from transcript17:55 – 19:00
...marketing and advertising by Alex Schulz, CMO at Meta, and called it the definitive book on growth and performance marketing. That moment led to today's conversation. We cover why ads pay for the Internet, while people misunderstand about data and su
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from transcript0:00 – 1:06
...AI expertise, advertising know how, and real world founding experience gives us an advantage in the booming AI space. Archina isn't just another ad platform. We are building an essential infrastructure for the gen AI economy. Join us in creating a su
44:57 / 46:06
from transcript44:57 – 46:06
...of home advertising easy, measurable, and fast. They've taken the headaches out of OOH. You've probably heard OOH out of home by combining ad tech precision with real world impact. So now planning, deploying, and tracking your campaign is as easy as
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from transcript30:41 – 31:48
...advertising. Yes. You know, those really impressive billboards you see everywhere or even the beautiful murals that everybody loves. This is how you build a brand. And AdQuik makes out of home advertising easy, measurable, and fast. They've taken the
29:57 / 31:03
from transcript29:57 – 31:03
Before the Super Bowl ad ran, they were talking about it. I mean, there are very few times my husband sends me a text about an ad. Okay? It grabbed a lot of people. The ads were incredibly well done. When you also think about the three sixty strategy
11:50 / 13:06
from transcript11:50 – 13:06
I mean, you you need to kind of differentiate organic creatives. They tend to be a bit more on the crazy side, and then some of them just don't work at all and some completely, you know, go to the moon. And then you have meta ads or Facebook ads crea
24:44 / 25:46
from transcript24:44 – 25:46
display advertising for better or for worse. That's basically what happened here. And as a publisher, when you start working with an ad exchange, you can incorporate multiple different networks, agency trading desks, because this became a big thing w
1:38:12 / 1:39:17
from transcript1:38:12 – 1:39:17
...Great advertising can be great, but you need a really, really liquid marketplace, and you need fantastic algorithms, which you can only have if you train them on tons and tons of data. So, like, we actually need 10,000 times more ads than we have rig
3:52:27 / 3:53:41
from transcript3:52:27 – 3:53:41
...advertising, basically, the shortcoming. Look at all this attention that has shifted to mobile, and yet the monetization just isn't there. And that was a story every year for, like, a decade. Yep. Totally. And it was the same story with desktop on th
3:50:59 / 3:52:03
from transcript3:50:59 – 3:52:03
Yes. It's a it's a it's a strategic business decision to play that up. It's not just, it's not just a a tagline. Like, you you gotta live with it. You gotta live with that. You absolutely have to live with that. I mean, there there were a lot of AI r
12:32 / 13:49
from transcript12:32 – 13:49
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