Searching...
14 results for “advertising market”
“Two types of marketers are emerging in the AI advertising revolution”
...the advertising market, which is basically people that are already running ads today, and that market is obviously larger than I can define even in just one single format segment. And then you have th
18:00 / 18:35
market insight18:00 – 18:35
...the advertising market, which is basically people that are already running ads today, and that market is obviously
17:10 / 18:16
from transcript17:10 – 18:16
...all online advertising markets, but also the whole list and and all the honorable mentions, This comes back to me, like, this is another beat yourself over the head with a hammer moment of, like, you wanna build a big company, target a big market. Yo
1:17:02 / 1:18:16
from transcript1:17:02 – 1:18:16
...of display advertising market. And so that will be one of Google's points. I think one of the other ones that they'll probably talk a lot about, and I don't know if this will come up in opening the arguments, but it certainly will be part of the fact
6:43 / 7:59
from transcript6:43 – 7:59
...marketing and advertising by Alex Schulz, CMO at Meta, and called it the definitive book on growth and performance marketing. That moment led to today's conversation. We cover why ads pay for the Internet, while people misunderstand about data and su
0:00 / 1:06
from transcript0:00 – 1:06
...display advertising market. And so that will be one of Google's points. I think one of the other ones that they'll probably talk a lot about, and I don't know if this will come up in opening the arguments, but it certainly will be part of the factual
7:12 / 8:43
from transcript7:12 – 8:43
...the history of markets. So so it's interesting. Advertising all up, at least in The US, consistently tracks as 1% of GDP. Yeah. Now okay. You could argue that, residential real estate is larger. I'd buy that argument. But those two, I can't think of
1:17:47 / 1:19:03
from transcript1:17:47 – 1:19:03
...advertising uptake for Medley has been slower. It could be that the overall digital advertising adoption in LatAm is just lower, and merchants are, I guess, less sophisticated or less experienced with performance advertising compared to their US or t
32:58 / 34:06
from transcript32:58 – 34:06
...that all advertising solutions work. And in fact, during these interesting market conditions, what we've seen is that brands have tended to cut down on unmeasurable top of the funnel advertising and put more dollars behind very high performance targe
38:15 / 39:30
from transcript38:15 – 39:30
...Great advertising can be great, but you need a really, really liquid marketplace, and you need fantastic algorithms, which you can only have if you train them on tons and tons of data. So, like, we actually need 10,000 times more ads than we have rig
3:52:27 / 3:53:41
from transcript3:52:27 – 3:53:41
You paid a placement in the Sears catalog. Retail ad networks have existed for as long as retailers basically have existed. And so all it's done is modernized that and brought it online. It's going more to below the me below the line media budgets, s
31:30 / 32:30
from transcript31:30 – 32:30
...$0 on advertising, whereas now LVMH spends over a third of their revenue on marketing broadly. LVMH is the largest luxury advertiser in the world, and they spend, what's a third of revenue, over $20,000,000,000 a year on marketing. It's astonishing.
2:59:09 / 3:00:17
from transcript2:59:09 – 3:00:17
...on marketing. It's astonishing. And this creeping trend from the seventies to today of realizing that, oh, we do need to advertise, or at least it massively benefits us if we advertise sort of begged the question, what do they advertise? And what the
2:59:54 / 3:01:09
from transcript2:59:54 – 3:01:09
display advertising for better or for worse. That's basically what happened here. And as a publisher, when you start working with an ad exchange, you can incorporate multiple different networks, agency trading desks, because this became a big thing w
1:38:12 / 1:39:17
from transcript1:38:12 – 1:39:17
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.