...the product tastes. Because if it tastes bad, then there then there's an issue. There's some certain percentage of the population that really has a negative reaction to stevia and monk fruit, both both. And I think it's smaller for monk fruit, but yo

...product, tasted really good. But then when you looked at the nutrition labels, it was 70% saturated fat because of the ingredients that they had in and everything. And I was like, wow. I don't even think I've seen CPG companies that are 70 saturated