where the person needs to go? So I think some of these things have made it easier for buyers to come to your digital property and self-service and then raise their hand when they're ready to move forward. I think access to contact information, email

And then thinking about how things have changed over the years, because, obviously, look, we're in a a different era now to when you would have started out. So how have you found that building pipeline, for example, has evolved? Like, is cold calling