...that misalignment, and then I've been really blessed to work at a bunch of companies where the leaders were all really aligned on the company's goals. And I think it it really matters to how you compensate your top leaders. They all need to be compen

super important element is to make sure that you have a a really strong presales team to bridge that gap between the product and engineering organization and the sales organization. And then the second thing is having regular cadence of communication