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2 results for “media rights” by Simeon Mc
where there was a dispute between a cable company and local market broadcaster. And you probably saw an advertisement that said, make sure you call Comcast and tell them that you wanna see the Oscars on ABC, or make sure you call CBS and demand that
42:49 / 43:48
from transcript42:49 – 43:48
send and receive more data about the household and the viewership. And the theory was with this better signal, with this next generation broadcasting, you would be able to compete more for digital ad dollars because ad buyers want to have more inform
45:03 / 46:04
from transcript45:03 – 46:04
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