...value in this opportunity and the challenges in capturing this value. So an attractive market opportunity is one that has high potential and, you know, manageable challenge, if you want. The key question is, alright, how do we assess the overall chal

where you will start building your business. One last question on that. Clearly, everybody wants gold mines. And if you don't have gold mines, are there things you can do to make some opportunities more attractive than they are otherwise? So I think