...of the market. Is it big enough today or is it expected to grow in the near future? And the third one the third factor is what we call the economic viability. Is it worthwhile from a business perspective to actually start climbing this mountain? And

...the market opportunities. First, is there really a compelling reason to buy? Do the customers see real value in the thing that you are offering to them? And this is, by the way, the first factor you want to explore because if there's no significant v