...market entry decision actually increases your chances of success. So taking the time to see the bigger picture, your landscape of opportunities is really important. Maybe this is the first takeaway I want the founders to to to get. The second one is

...study on early market entry decision of startups. And then together with one of my supervisors, Professor Mark Gruber, once we finished the studies, we realized that we have so many insights, not just for developing the theory or for theoretical cont