...the market opportunities. First, is there really a compelling reason to buy? Do the customers see real value in the thing that you are offering to them? And this is, by the way, the first factor you want to explore because if there's no significant v

...the the market volume, and the economic viability, and you bring the right data and the right evidence to support your assessment, then you can use this to score the overall potential. So it's really different than intuition or opinion. It's really a